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Axis’ growth keeps pace with the market January- December 2007

Axis’ growth keeps pace with the market January- December 2007. Ray Mauritsson, CEO Fredrik Sjöstrand, CFO. Today's agenda. This is Axis 2007 – another year of growth Financial The focus and future in network video Outlook 2008. This is Axis. Founded in 1984

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Axis’ growth keeps pace with the market January- December 2007

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  1. Axis’ growth keeps pace with the market January- December 2007 Ray Mauritsson, CEO Fredrik Sjöstrand, CFO

  2. Today's agenda • This is Axis • 2007 – another year of growth • Financial • The focus and future in network video • Outlook 2008

  3. This is Axis • Founded in 1984 • An IT-company driving the network video market • Worldwide presence in 18 countries, 564 employees* • Product areas, Network Video Solutions Network Print Servers • Global partnerships through distributors, resellers and system integrators • Listed on OMX Nordic Exchange, Stockholm Large Cap and Information, Technology exchanges * Year-end, 2007

  4. Highlights January-December, 2007 • Total net sales 1 671 (1 202) MSEK • Total growth + 39% • Stable growth within video + 44% • Growth in all regions • High activity in the market • Adding orders to previously announced installations • High interest in Transportation and Retail. • Axis global market leader in network video

  5. Worldwide presence – close to the customers Headquarters Regional Headquarters Regional Offices • Offices in 18 countries • Sales in more than 70 countries

  6. Sales January - December, 2007 • Total sales • 1 671 MSEK (1 202) • Growth 39% • Currency effects - 88 MSEK • Video sales • 1 530 MSEK (1 061) • Growth 44% MSEK Growth

  7. Operating expenses

  8. EBIT and Gross margin • Gross margin • 55,2% (55,2%) • Operating margin • 21,8% (20,4%) • Profit margin • 21,8% (20,3%) MSEK Margin Q4 2007

  9. Sales in the product areas Video 92% Print & Scan 7% Other 1% Q4 2007

  10. Sales in the regions Americas EMEA Asia 41% 51% 8% Q4, 2007

  11. Shareholder structure* * December 31, 2007

  12. Customer segments • Banking & Finance • Education • Government • Industrial • Retail • Transportation

  13. Global distribution and sales Distributors Resellers System integrators End user

  14. Accessories The market’s broadest video portfolio Fixed cameras &domes PTZ cameras & domes Video encoders/decoders Management SW AXIS Camera Station AXIS Camera Mgmt ADP > 400 Partners AXIS 262+ NVR AXIS 233DAXIS 232D+ AXIS 231D+ AXIS 214 PTZ AXIS 213 PTZ AXIS 215 PTZAXIS 212 PTZ AXIS 243Q AXIS 243SA AXIS 241QA AXIS 241Q AXIS 241S AXIS 247S AXIS 240Q AXIS 291 1U Rack AXIS 3U Rack AXIS 223M AXIS 221 AXIS 225FD AXIS 216MFD/216MFD-V AXIS 211M AXIS 216FD/216FD-V AXIS 211W AXIS 211/211A AXIS 210/210A AXIS 209FD-R AXIS 209FD/209MFD AXIS 207MW AXIS 207/207W AXIS 206

  15. Megapixel Compression Intelligence Emerging market trends

  16. One 2.0 megapixel camera covers a much larger scene thanfour 4CIF cameras, with maintained number of pixels per area Megapixel: better quality or better coverage Analog cameras Megapixel network camera

  17. Compression in the future • The direction is clear • Proper terminology • MPEG-4 Part 10 (Official MPEG name) • ISO/IEC 14496-10 AVC • H.264 (Official ITU name) • ITU-T H.264 • Applications • Video surveillance • Entertainment video • Telecom • Streaming services

  18. Video Analytics at Axis • Variety of applications • Prohibited Area Protection, Virtual Fence Alarms, Motion Tracking, People Counting, Left Item Detection, Loitering, Queue Management, Fire and Smoke Detection, and much more. • Axis invites the Video Analytics companies to our open platforms • Creating Video Analytics capable Network Cameras and Encoders • A Certification Program to ensure the product quality is maintained

  19. IMS Research* • All video surveillance equipmentAxis is no. 8, compared with 12 in the preceding report • Security cameras category Axis is no.4, compared with 8 in the preceding report • Axis the global market leader32% market share for network cameras • Network VideoGrowth at an annual rate of 40 percent * The world market for CCTV & Video Surveillance Equipment, 2007 edition.

  20. Market shares for Video Surveillance Eq. in 2006 * The world market for CCTV & Video Surveillance Equipment, 2007 edition.

  21. Marketshares for all cameras in 2006 * The world market for CCTV & Video Surveillance Equipment, 2007 edition.

  22. Market shares for network cameras in 2006 * The world market for CCTV & Video Surveillance Equipment, 2007 edition.

  23. Future outlook • Focused product range • Aggressive product development • Intelligent solutions • Focused business model • Loyalty in channel partnerships • Focused company Growth 40% Growth 10% CCTV Network Video

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