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Explore the challenges and opportunities in the health and fitness industry in Barbados. Learn about Surfside Wellness Centre's approach to promoting active routines and integrating peer-supported programs. Discover ways to improve access and affordability, educate healthcare professionals, and overcome cultural barriers.
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Getting an active routineGyms and gym impact-local perspective George W. Griffith B. Eng ACSM Managing Director Surfside Wellness Centre
Fitness is fun Drums Alive demonstration by Surfside Wellness Team
The Health and Fitness Industry in Barbados • Loosely defined • Lack of an association/council • No data re: penetration levels or demographics • Impact of social and/or cultural tendencies unclear
Surfside Fitness Centre Move Better
The Surfside Experience • Average member is 37yo • 68% female and 32% male • Cost of membership $1600BDS • Emphasis on peer supported programs • Integration and retention systems for the ‘other 85%’
Roles and potential roles • Health promotion • Providing safe, accessible sites for physical activity • Providing trained, certified professionals • Providing environments which are equipped to deal with potential emergencies or untoward events
Surfside Wellness Centre Connect Better
However • The message from other health care professionals is often less than encouraging • Cost is prohibitive to a large section of the community • Attitudes, perceptions and previous experiences may be a barrier • Lack of education w.r.tmodern day facilities may also be a barrier
Sagicor Run for Life Weekend Fitness and Fun for the Whole Family
The Way Forward • Establish standards and guidelines through local association • Educate and/or expose other health professionals to the experience of a health club • Actively include health clubs in all physical activity promotion • Gather information as to the cultural barriers that exist • Reduce cost to the end user through tax benefits/insurance claims etc.
Thanks for your attention Move. Perform. Feel. Live Better