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Enhancing Fitness Engagement in the Local Barbadian Community

Explore the challenges and opportunities in the health and fitness industry in Barbados. Learn about Surfside Wellness Centre's approach to promoting active routines and integrating peer-supported programs. Discover ways to improve access and affordability, educate healthcare professionals, and overcome cultural barriers.

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Enhancing Fitness Engagement in the Local Barbadian Community

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  1. Getting an active routineGyms and gym impact-local perspective George W. Griffith B. Eng ACSM Managing Director Surfside Wellness Centre

  2. Fitness is fun Drums Alive demonstration by Surfside Wellness Team

  3. The Health and Fitness Industry in Barbados • Loosely defined • Lack of an association/council • No data re: penetration levels or demographics • Impact of social and/or cultural tendencies unclear

  4. Surfside Fitness Centre Move Better

  5. The Surfside Experience • Average member is 37yo • 68% female and 32% male • Cost of membership $1600BDS • Emphasis on peer supported programs • Integration and retention systems for the ‘other 85%’

  6. 12 hour Row for Charity

  7. Roles and potential roles • Health promotion • Providing safe, accessible sites for physical activity • Providing trained, certified professionals • Providing environments which are equipped to deal with potential emergencies or untoward events

  8. Surfside Wellness Centre Connect Better

  9. However • The message from other health care professionals is often less than encouraging • Cost is prohibitive to a large section of the community • Attitudes, perceptions and previous experiences may be a barrier • Lack of education w.r.tmodern day facilities may also be a barrier

  10. Sagicor Run for Life Weekend Fitness and Fun for the Whole Family

  11. The Way Forward • Establish standards and guidelines through local association • Educate and/or expose other health professionals to the experience of a health club • Actively include health clubs in all physical activity promotion • Gather information as to the cultural barriers that exist • Reduce cost to the end user through tax benefits/insurance claims etc.

  12. Thanks for your attention Move. Perform. Feel. Live Better

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