B2B Marketing Trends for 2021

1. B2B Marketing Trends for 2021 The evolution of B2B marketing trends is inevitable. As companies become digital and shift to a more distant approach, marketers have to make a constant effort to stay relevant to the rapid changes. Given the impact that 2020 will have on businesses, marketers are expected to be at the forefront of their game when it comes to providing a hassle-free online experience to their prospects. Since there is not a single important component of intercompany marketing that guarantees sales, Deck 7 has come up with a complete list of business marketing trends for 2021 that could come in handy. Successful B2B Marketing Strategies for 2021 Given the changes that have occurred in 2020, here are some 2021 intercompany marketing trends that can help companies return to the market. Video Marketing Content Marketing Digital marketing Email Marketing Mobile Marketing Social media marketing Website based marketing Influencer Marketing Each of the 2021 B2B marketing goals outlined below will help you create a successful 2021 marketing strategy. B2B Video Marketing Trends The following video marketing trends will enable you to anchor your video marketing strategy. Virtual events

2. Virtual events are one of the first B2B marketing trends for 2021 that are very relevant in current times and will become popular in the coming times. This online action event trend will help you reach your audience in real time from any part of the world. Live videos Live videos are the most interesting form of marketing when it comes to intercompany video marketing. Through live broadcasts, companies can establish two-way communication with spectators, showcase their products or scope of services as well as meet industry leaders on various topics. This trend has always been applicable to B2C but is now increasingly essential for B2B companies as well. Vlogging The list of intercompany marketing trends for 2021 would be incomplete without vlogs. Vlogs are nothing but video blogs. It is a collection of short video clips combined to display information about a specific topic or event. Vlogging is a convenient option for businesses to showcase their business process and daily activities to bundle their services and products together. Testimonials - recommendations There is nothing more reliable about your prospects than seeing the comments of your existing customers. Including testimonials in your video marketing strategy is a trend that companies should consider. B2B content marketing trends Content sharing is a strategy that most marketers use. Besides that, here are some of the most important B2B content trends that will help you market your content in the best possible way. CONNECT WITH A CONTENT MARKETING SPECIALIST Podcasts

3. Podcasts are the most appropriate form of your content marketing. Not only is it easy for you to reach your audience with this trend, but it is also very convenient for them to consume as the podcast can be heard on the go. With a decent internet connection, your prospects can listen to you and also save them for future use if you let them. AI powered version AI-powered copying and blogs are perhaps topping the list when it comes to B2B content marketing trends for 2021. While the whole concept of this trend is a bit intimidating, industry experts suggest it's also a very futuristic way of creating content. Businesses will be able to fetch, summarize and publish content with the help of artificial intelligence or robots. User Generated Content Posting user-generated content is an excellent way to show your prospects how much you value your customers. This trend allows you to take a break from the constant routine of creating new content and still helping you roll out new content created by your customers. The use of user-generated content is not a new concept but it is gaining importance recently. Featured snippets There is nothing better than creating content that appears at the top of a user's search result. This information is called a Google snippet or featured snippet. One of the 2021 B2B marketing trends that companies can explore is to include content in their article or website that deserves to appear at the top of the search results. B2B Digital Marketing Trends The list of B2B online marketing trends is endless. Check out the hottest digital marketing trends you can't miss for the coming year. Personal emails

4. Emails continue to remain a very effective means of communication between companies. Although this concept is not outdated, there are new ways to use email marketing to increase leads. One of these methods is to send personalized emails. This way you can strategically steer the conversation with a potential customer and if all goes well, converting them into a lead becomes a lot easier. Voice interaction It's 2020 and consumers are looking for ease of search for anything else. This is an excellent addition to the list of business marketing trends for 2021 having a strong voice search strategy. Enabling voice interaction for a potential customer to understand the investment in your offer creates an enhanced, long-lasting customer experience. Omnichannel Marketing The internet world is huge and vast. Hence, creating a multi-channel marketing plan to market your product across platforms is a smart decision to make. With this strategy, you can reach audiences from various media and create content that interests them. Interactive content According to Outgrow, 93% of marketers consider interactive content to be very effective for educating their prospects about their offerings. When companies include interactive content in their 2021 Intercompany Marketing Trends list for their use, they give their audience a chance to call their own brand due to the innovative methods used in marketing their products or services. B2B Email Marketing Trends Email marketing is a popular inter-company marketing strategy. Here are some interesting B2B marketing trends for 2021 related to Email Marketing. A / B testing Not all of the content you put in your email copy works on your entire lead list. This is where the A / B test, also known as the split test, comes into the picture.

5. This trend involves tweaking different sections of copying your email and trying it out on various prospect lists. With this, you understand which list is maximizing engagement and thus implementing that specific strategy. Automation Automation is the key to premium marketing in 2021. Hence, one of the most important trends in business marketing for 2021 is Email Marketing Automation. Since the life cycle of this process is long, it is time for marketers to start automating responses and actions to speed up customer conversions. Automating this procedure will help your sales and marketing teams as well. A distinctive call to action One of the major mistakes to avoid while automating email marketing is not distinguishing a call-to-action (CTA) from the email copy. When you put the CTA stand out, it becomes easy for the viewer to take action without wasting much time. CTA mode and optimization have shown better conversion rates for marketers. Email schedule Even though you have a predefined list of leads, it is very impossible for them to all read and respond to your emails at the same time. This is why including email scheduling should be one of the primary B2B marketing trends for 2021. Schedule all of your emails in advance and send them when they are most likely to meet your expectations. Mobile B2B Marketing Trends Mobile marketing as a very broad concept. Divide it into the 7th floor in different directions for an easier understanding. Index mobile first Mobile first indexing is one of the 2021 inter-business marketing trends that is gradually becoming popular. Mobile indexing involves crawling your mobile website before it crawls the web version. To be indexed, you need to ensure that

6. the mobile version of your website is easy to use and not overloaded. When you design your website with mobile indexing in mind, there are great chances to rank you on the search engine and thus reach your audience at a much faster rate. Gamification Gamification is not a new trend in the B2C industry but it definitely is in the B2B sector. By including gamification as one of your 2021 B2B marketing trends, you plan to give your potential customers a more fun and interactive way to connect with your business. Presenting or communicating with your audience in the form of games is a bit risky, but if it works, then it proves to be one of the best strategies to implement. Trends in Business-to-Business Social Media Marketing Social media marketing cannot go out of trend. Deck 7 introduces you to some exciting 2021 B2B social media marketing trends below. Webinars Webinars top the list of B2B marketing trends to consider. Since the whole world is stuck at home and most of the activities are done remotely, webinars are the best option for marketing your brand. These webinars give you an opportunity to give information about your proposal to the live audience as well as receive feedback from them. Meaningful links The social media marketing trend that's about to create a buzz is targeted linking. This activity by the audience reflects their interest in your presentation. In this digital world, the customer is becoming more and more aware of their content consumption. To stay relevant all the time, you need to make sure that you provide useful and informative content for them to be potential customers in your B2B marketing funnel. Online surveys Online surveys

7. Taking surveys online is the fastest way to get customer feedback. Therefore, it is imperative to consider this as one of the most important intercompany marketing trends for 2021. With online surveys, you will also get the opportunity to better understand your customer and obtain accurate information about their interests and requirements. B2B Website-Based Marketing Trends Location-based marketing trends allow you to create strategies based on the location of your audience. Some common trends include: Site privacy The possibilities are very specific about the privacy of their sites. By including this as one of the 2021 B2B marketing trends in your plan, your business is being engineered. This means that you find a suitable site to market your business, gather leads, and contact them at a time when they are available. This ensures maximum turnaround for your marketing activities. Domestic hypermarketing Hyperlocalization is all about targeting a specific site or region to market your offerings. This enables you to focus on studying one specific site at a time, understanding their interests and needs, introducing your product or service, and thus winning over customers. Mobile app localization is one of the 2021 B2B marketing trends that will regain popularity. It is the strategy in which you test a particular feature of your app in a country, and if successful, you present it to the other countries in which you do business. While a lot of B2C brands have already implemented this trend, even B2B companies will soon join the race. B2B influencer marketing trends Here are some influencer marketing trends you should look out for: Influencer Experience Management

8. A new addition to corporate marketing trends for 2021 is influencer experience management. The most common scenario in the B2B sector is that a brand has a relationship with their brand influencers only at the transactional level. But now is the time to change that. When you focus on managing and contemplate the influencer's experience, you end up creating powerful advocates for your brand and thus greatly influence your business through the work that influencers do for you. Centralizing influencers' operations As a strong B2B company, you may have a bunch of influencers working for you. To make things simpler for your business, it is best to centralize all necessary information about influencers in a system to leverage them and customize campaigns according to their competencies as well as your offers that best suit their audience. With this comprehensive list of business marketing trends for 2021, Deck 7 hopes to create a successful marketing plan for your business for the next year. For any other marketing assistance, contact Deck 7 today!