Future of Technology in the Travel Industry

1. Future of Technology in the Travel Industry Until now, the impact of technological breakthrough has been so pervasive in our lives that we hardly ever take an eyelid at the prospect of new possibilities. These same developments have blown the way into the travel industry, shaping the way we travel and promising an even more exciting experience in the years to come. This has proven critical, especially for the world of business travel. More and more travel management companies are realizing the benefit of becoming one with technology. So much so, that we may see a major paradigm shift in the way business travels are conducted. It not only helped increase productivity but also improve communication, customer journey, work speed, marketing, and revenue. Of course, PMCs that fail to adapt to this change run the risk of falling behind their competitors. Why is technology important It goes without saying that data is of great value to corporate travel managers. Lack of accurate and timely data puts you at risk of facing the C-suite and developing a buying strategy. Hence, to justify purchasing decisions and make the right choices for your organization, you need to have the right data. You must address these pain points to ensure the success of your travel brand. Not only will our experts here at Deck 7 help you determine and quantify what data you need, but they will also save valuable time in the process by showing you the value your software brings to the table. So what are the hottest technology trends that will continue to influence the travel industry? Read on to find out: - Artificial intelligence One of the most obvious uses of AI in the travel industry is to enhance the customer journey. Tweet this!

2. Tools like chatbots have the ability to respond and resolve customer inquiries in no time, which can greatly enhance your interaction with customers. Also, AI can scan millions of data to provide seamless customization and tailored recommendations, all of which can be very important to hoteliers. Not only does AI save companies time and money, but it also avoids human error and allows more tasks to be done at any time. Voice recognition Voice recognition is fast becoming one of the most popular trends in the travel industry. ComScore reported that by 2020, 50% of internet searches will be composed of audio. Tweet this! Hence, more and more travel management companies are striving to give their travelers the same voice search experience they are accustomed to at home. Google launched its own voice search platform called "Google Flight", which works on smartphones, tablets, smart watches and smart speakers through the Google Assistant. Also, services like App in the air have introduced an augmented reality booking experience that enables voice search and is catching up on the market as well. Hotels like Best Western and Marriott are taking advantage of voice search while in-flight entertainment provider Spafax allows travelers to ask Alexa about upcoming movies via their profile platform. Voice interaction can make a world of difference by allowing TMCs to create a more natural booking experience without having to scroll through feeds or use keyboards at all. The Internet of things It is exciting to see the Internet of Things playing an important role in shaping the travel and tourism industry in the future. For example, the Internet of Things can be used by hotel rooms to provide their customers with a device that can control everything from lights, air conditioning and heater in one place. & nbsp Tweet This! Meanwhile, at airports, luggage sensors can be enabled so that passengers can be alerted when their luggage has arrived.

3. Augmented Reality Although similar to virtual reality, augmented reality involves augmenting an individual's surroundings rather than replacing it. Travel tends to rely heavily on thorough research as travelers need a lot of information before their arrival. Augmented reality can ensure that this information is readily available to them at all times. For example, The Hub Hotel by Premier Inn has interactive AR elements built into its wall maps. So when someone looks through their smartphone or tablet device, wall maps display more information about some local places of interest. Big data One of the ways travel brands use big data is by gathering information and making specific adjustments to their offerings. The ability to analyze current business performance allows hotels to better forecast levels of demand for that particular season. For example, hotel owners can use big data to manage revenue by looking at historical occupancy rates and other past trends. Not only will this help forecast demand but it will also improve your pricing and promotion strategies. What is driving this shift towards an automated approach? One of the main reasons behind automating the travel and tourism industry is controlling costs. While at a deeper level, automating the promotion and achievement tracking processes allows TMCs to identify marketing opportunities faster than the human analyst. Not only will this increase revenue but also save valuable time, resulting in a better customer experience with minimal friction. Trade When it comes to automating the travel industry, commerce plays an important role. Travel brands have begun to automate reservation monitoring that will allow instant identification in the event of a suitable marketing opportunity. By sending relevant promotions to travelers, medical services centers can use traditional commerce to avoid costs and save costs.

4. Personalize itineraries In 2016, GBTA reported that 64% of business travelers check itinerary details via smartphones or tablets every day. Travel brands have increasingly automated their operations so that travelers can have a seamless experience from start to finish. One great example is sending a standardized audio document and itinerary that is delivered directly to the passenger's device so that it saves time and avoids the need for travel briefings and physical document collection. Additionally, travel managers can also customize rules for alerts for delays, cancellations, security, traffic accidents, etc. To conclude Some of these trends may still be emerging, but there is no doubt that they will revolutionize the travel industry within a few years. Although the likelihood that this perceived future will come to fruition depends on some factors such as: - General demand and how quickly users will adopt these trends To what extent TMCs can benefit from sound technology Fortunately, the number of users is increasing rapidly due to the low barrier of entry. Almost all smartphones are now equipped with a voice recognition system, however, confidentiality and data security are major concerns. The tech industry will have to overcome this hurdle if Voice Search is to come to prominence in the market. In the future, travel management companies will likely become more inclusive in this aspect and will be able to transition from being a fair service company to a customer centric travel management platform. To name a few, travel brands like Skyscanner, Expedia, and Priceline have built their businesses on technology algorithms, machine learning, APIs, and big data. So, not just for commercial reasons but for survival in a competitive market and for staying ahead of the curve.