How to Kickstart Your SEO Campaign for Travel Tech

1. How to Kickstart Your SEO Campaign for Travel Tech What is corporate travel management without an SEO strategy? It is largely irrelevant and unnecessary. Not only is the corporate travel industry one of the fastest growing areas to work in, but it also has a large number of different business models, including airlines, commercial travel agencies, etc., which makes investing in SEO campaigns. more important. Thanks to the digital boom in the travel sector, we are facing distracted buyer behavior and how travelers are booking their business trips online. And while this certainly presents new challenges to corporate travel management, the opportunities are equally enormous. Using a travel tech website SEO is one of the most cost-effective ways to boost direct sales revenue online. To position yourself as one of the best solutions for your business travel needs, you need to have the greatest possible exposure to the brand. So, make sure you have a foolproof SEO strategy that brings organic leads directly to your website and creates a positive impact on your conversions. Why do you need SEO for travel technology For your business to thrive and gain traction, it is important for your website to rank higher in search engine results and get more visibility. Although you may know the basic rules for optimizing a business travel website, you'll likely need the help of a professional digital marketer to break into the front page. At Deck 7, our SEO experts can put your travel technology platform in front of people who need your help and may be looking for you. By putting effective data-driven SEO strategies into action, we can help improve your website, create brand awareness, attract customers, increase customer engagement, and improve your return on investment. Understand customer needs The first and most important step towards becoming data driven is understanding what your target customer is looking for and how. This is where keyword research

2. comes into play. Develop a strategy by finding relevant key phrases with the correct search intent and categorizing them. Then use these categories to set them on your website. Note also that in order to rank for a specific term, you may have to target a range of different business travel search queries - this will allow you to attract different visitors based on the different stages of their journey. As Google gets smarter at understanding the meaning of each keyword, it also understands the multiple intentions behind it. Hence, make sure you understand the ranking in the query and whether you fit into the diversity of the Google SERP. Where's the user experience? Another key factor is determining how well your target customer interacts with the website and gauging their response. Simply put, the way a user engages and gives signals that they are satisfied with your website is a major indicator of how well you rank online. Another key aspect of website user satisfaction is making sure your page loads at an amazing speed and keeps visitors engaged for a certain amount of time before they return to the SERPs. CONNECT WITH A SEO/SEM SPECIALIST Produce some Kickass content Here's the thing, your content isn't just for marketing. Your content aims to add value to the website and its users. In this sense, you need to produce unique content that adds value for users at a specific point in their journey. By understanding seasonality and search trends, you will know when to get the most traffic and inquiries. Google Trends is a great tool that can help you set keywords for the search stage. Not only will it help you build your content strategy, but it also gives you more insight into the buyer's journey, from research to purchasing. Make some noise - brand awareness and link building

3. Although it is time consuming and often cumbersome, building links when done effectively can give you amazing results on the search rankings page and it is definitely worth the effort. Consider collaborating with other companies related to your niche such as other travel bloggers and influencers, as well as other social content pieces. Not only will the mutual promotion of other people's content boost your reach but also help in increasing the backlinks on your website. The most effective way to gain visibility and increase awareness is to create a varied cookie and get most of the links from high-quality websites. It is important to have links coming from reliable and popular websites because Google's search engine values these connections. Note that the key is to have links to your website with the correct keywords. So, be sure to search for a topic-specific community relevant to your domain. Spread the word on social media You probably know this but we'll say it again - you need to make use of social networks to maximize your site's traffic. Google has proven this by applying social media performance to its search ranking criteria so the more people talk about your content and pass it on, the more relevant it is. Hence, be sure to include important CTA buttons like "Like" or "Share" at the end of every article or page. Benchmarking and measuring success To ensure that effective planning and implementation results pay off, keep checking your metrics from time to time. It is important to track your progress and measure your return on investment as this will allow you to make better decisions about your SEO budget. Not only will it prove your investment is worthwhile, but it will also help you identify your competitors and strategize for your next campaign. One helpful tip is to use paid ads to reveal the marketing budgets currently being used by the major players. Also, don't forget to set realistic KPIs, goals, and milestones. Have a system that allows your goals to be specific, measurable, achievable, realistic, and time- bound.

4. Final thoughts To survive and advance in the fast-paced and highly competitive travel industry, you need to achieve measurable and practical results. A dynamic customer journey in the world of corporate travel offers a lot of possibilities from an SEO standpoint. And a comprehensive travel SEO expert who specifically caters to the B2B industry may be exactly what you need. With its years of experience in comprehensive digital marketing, Deck 7 can help you move forward with the package. With data-driven insights, related keywords, backlinks, and more of our SEO professionals they will not only be able to position your brand as a trusted resource, but also bring in the right leads by adding immense value to it. By following the above, it allows a search engine marketing company to perform multi-channel travel technology ads at a much faster and easier pace.