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Multimedia Training Kit

Multimedia Training Kit. Introduction to Radio Formats for Community Radio Developed by AMARC. Session overview. Introduction Radio stations Radio programs Program components Examples of programs / formats . Introduction. Three levels of formats: Radio stations Radio programs

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Multimedia Training Kit

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  1. Multimedia Training Kit Introduction to Radio Formats for Community Radio Developed by AMARC Multimedia Training Kit www.itrainonline.org

  2. Session overview • Introduction • Radio stations • Radio programs • Program components • Examples of programs / formats Multimedia Training Kit www.itrainonline.org

  3. Introduction • Three levels of formats: • Radio stations • Radio programs • Program components or formats Multimedia Training Kit www.itrainonline.org

  4. Radio stations • Radio sound characterises community radio making it distinct. • Talk • Music • General • Listeners should recognise themselves in the radio sound of their community radio. • Radio regulations determine percentages of music, talk and advertisements. Multimedia Training Kit www.itrainonline.org

  5. Radio programs • News programs • Magazine programs • Talk and talk-back (phone-in) shows • Music • Drama Multimedia Training Kit www.itrainonline.org

  6. Programme components • News bulletins • Reports • Features • Interviews • Discussions and debates • Phone-ins (talk back) • Radio drama • Talks / vocals • Editorials • Music • Jingles • Community announcements • Advertising Multimedia Training Kit www.itrainonline.org

  7. News bulletins • Present information about local, national, and international news and current affairs in order of importance or interest. • Start with a short lead which sets the context. • Who?What? Where?When? and Why? Multimedia Training Kit www.itrainonline.org

  8. Reports • Complement to news bulletin • Usually done from the field. • Place event / situation in context. • Can be broadcast live or pre-recorded. Multimedia Training Kit www.itrainonline.org

  9. Features • Provide in-depth perspective. • Require a clearly defined topic and angle or focus. • Scripted and edited. • Often contain music, sound effects, interviews or vox-pops. • Require thorough content research. • Usually part of a news bulletin or magazine program. Multimedia Training Kit www.itrainonline.org

  10. Interviews • Talking to one or more speakers to ask questions and extract information. • Choose your interviewee carefully. • Discuss the questions with the interviewee before the interview. • Be clear about the messages. • Summarise main points at the end of the interview. • Do not try to trick or surprise your interviewee. • Be sensitive ! Multimedia Training Kit www.itrainonline.org

  11. Discussions and debates • Discussion: conversation between host and one or more guests. • Debate: discussion in which people with opposing views present their positions. • Listeners can be involved through phone-ins. • The host is the facilitator and responsible for managing the discussion. Multimedia Training Kit www.itrainonline.org

  12. Phone-ins • Listeners invited to phone in to radio station to express their opinions or share experiences. • Effective way to create dialogue and interaction with listeners. • Not all radio stations have the technical infrastructure required. Multimedia Training Kit www.itrainonline.org

  13. Radio drama • Drama tells a story: fiction or based on real-life issues and events. • Effective tool to help listeners connect with issues on an emotional level. • Edu-drama is drama used for an educational purpose. Multimedia Training Kit www.itrainonline.org

  14. Talks or vocal • Short scripted stories or commentaries. • Can be used as an introduction, highlight, or to stimulate discussion. Multimedia Training Kit www.itrainonline.org

  15. Editorials • Short piece giving station’s point of view on issue or event. • Can be used, e.g., to support or propose policies or courses of action. Multimedia Training Kit www.itrainonline.org

  16. Music • Music a key element in many programs. • Often used as linking device between elements of a program. • Particular formats used to reach specific audiences e.g. jazz, classical, pop, country and western. Multimedia Training Kit www.itrainonline.org

  17. Jingles • Simple, catchy tune or rhyme. • Attracts listener’s attention. • Reinforces message. Multimedia Training Kit www.itrainonline.org

  18. Advertising • Words, songs, music, jingles, etc. used to draw attention to a product or service. • Often significant source of revenue. • Governed by regulations about duration, frequency, content, etc. Multimedia Training Kit www.itrainonline.org

  19. Community announcements • Brief announcements of local information. • Basic service of community radio. • Reinforce interactive links between listeners and community radio • Support and empower community organisations. Multimedia Training Kit www.itrainonline.org

  20. Examples of Programs and Radio Formats Time duration Type of program Type of formats used Title Audience 2-15 minutes News bulletin Jingle, news, reports, interviews, talks News from the community General 27-57 minutes Magazine Jingle, interviews, feature, music, news, announcements Women’s rights Women 27-57 minutes Talk show Jingle, radio drama, interviews, music, announcements Mike is yours General 1-3 hours Radio drama Jingle, radio drama, interviews, music, announcements The decision General 60 minutes Debate Debates, phone-in Our rights General 15-60 seconds Station ID Jingle, vocals Station ID General 2-15 minutes Public announcements Jingle, vocals, announcements Community announcements General 15-60 seconds Advertisement Jingle, vocals Publicity General Programming and radio formats Multimedia Training Kit www.itrainonline.org

  21. Multimedia Training Kit Introduction to Radio Formats for Community Radio Developed by AMARC Multimedia Training Kit www.itrainonline.org

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