Many companies keep their eye out for trends when it comes to planning out a new marketing strategy, but not doing enough research and knowing what is really going on can be detrimental to your company in certain situations. Before you go for your creative marketing strategy to be involved with trending topics, be sure you know exactly what you are getting into and the entire backstory if possible.
These days, if you are not active on social media platforms in your marketing strategy, you may as well shut down shop right then and there as you will become less relevant with today’s culture with each passing day.Be sure to take advantage of growing social media tools as well such as Instagram, Pinterest, and Vine. These visually-driven platforms are the ideal way to connect with the younger, millennial market you are likely targeting with your marketing strategy.
These days, the public is plugged in and more aware of everything going on in the world than ever before. With smartphones being abundant and 24-hour news and entertainment sites reigning supreme, trends can begin and end in a flash, making it essential you are equally plugged in to be able to notice a trend developing.
One of the many unique ways to capitalize on trends in 21st-century marketing today is through the use of memes. Coined in 1976 by Richard Dawkins as a “package of culture,” these photos combined with text have taken social media by storm in the last few years and aren’t showing any signs of slowing down. If a certain meme is trending more than others, connecting your brand in a humorous way is a great way to connect with your audience and show you are relevant in what is going on in popular culture.
There may be no better defined time of the year for timely marketing than the holidays. Several times a year, a large holiday rolls around and automatically provides your brand with an excellent way to market your brand while celebrating the holiday with your customer.By offering savings with holiday specials or interacting with your audience on social media and having them participate in a holiday-related contest, you can capitalize on the spirit of the season, while still promoting your brand in a successful and efficient way.