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ASSA ABLOY Product Idea Realization Process (PIR)

ASSA ABLOY Product Idea Realization Process (PIR). $. Innovative Products. New Haven: August 26-28, 2009. PIR - Part Two Ideation. Agenda: Wednesday, 8/26. Agenda: Thursday, 8/27. Agenda: Friday, 8/28. $. Innovative Products. ASSA ABLOY Product Idea Realization.

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ASSA ABLOY Product Idea Realization Process (PIR)

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  1. ASSA ABLOY Product Idea Realization Process (PIR) $ Innovative Products New Haven: August 26-28, 2009

  2. PIR - Part TwoIdeation

  3. Agenda: Wednesday, 8/26

  4. Agenda: Thursday, 8/27

  5. Agenda: Friday, 8/28

  6. $ Innovative Products ASSA ABLOY Product Idea Realization

  7. Developing New Innovative Products The expectations are high and the heat is on… NPD Drives Results • 50% of successful new products: • Achieve 33% ROI or better • Have a payback period of 2 years or less • Achieve a market share in excess of 35+% • ASSA ABLOY goal: 25% of Sales should come from NPD

  8. Developing New Innovative Products The expectations are high and the heat is on… NPD Drives Results • AANA report: NPD = 112% return on investment

  9. Product Idea Realization Problem: • Lack of new or “game changing” innovative product solutions. Cause: • Our traditional approach new product development Consequence: • Lack of customer “wowing”innovative products to drive market leadership, growth and profitability. Solution: • We need a new approach to gather and substantiate game changing product ideas - PIR

  10. PIR Program Objectives • Develop the next generation of innovative thinkers for ASSA ABLOY America’s. • Dynamic, creative thinkers, with good communication skills, from engineering, marketing, sales, technical service, project management, etc. • Build closer relationships with customers/end users to obtain unrealized product solutions and opportunities. • Develop a platform for generating and substantiating a steady stream of new innovative product solutions for AANA’s operating companies to develop. Remember, this is you!!! “The real act of discovery consists not in finding new lands, but in seeing with new eyes” Marcel Proust

  11. PIR Program • So far • Studied the PIR VOC techniques • Conducted field observations • Developed and conducted customer surveys • Now it’s time to interpret the data and develop solutions The Anthropologist “No Solutions” “Great spirits have always encountered violent opposition from mediocre minds.” Albert Einstein

  12. PIR Program • We will learn: • How to sort and interpret the data • How to brainstorm - turning the data into innovative concepts • How to research our concepts • How to present the concepts • Present our concepts to Management on • Did I mention that expectations are high???

  13. PIR Program Objectives My Soapbox: • Your company’s expectation of you is to • Be the facilitator of VOC within your company • Help the company realize new product innovations • By using the PIR methods - you will be able to help your company • Develop products that your customers want • Reduce the development cycle time • Better defined projects • Minimize R&D loopbacks • New innovative products to market faster This is not to slow down the NPD development

  14. PIR Program Objectives My Soapbox: • At the end of our PIR training • We will have 35 defined customer opportunities • We are expecting to have 100+ product concepts derived from our key opportunities • The four of us from HES • Plan on using the information from this study and use it to develop products for our EMSO group

  15. PIR Program Objectives My Soapbox: • At the end of our PIR training • We will have 35 defined customer opportunities • We are expecting to have 100+ product concepts derived from our key opportunities • The four of us from HES • Plan on using the information from this study and use it to develop products for our EMSO group • What are you going to do with it? The expectations are high…

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