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How to make rowing sexy: a web video case study

How to make rowing sexy: a web video case study. Tom Wilkinson Online Media Producer University of Oxford. The next problem: quality. Working on our own, we quickly stagnate Evolving standards make that a bad thing Short turnaround. So, about those rowers. Maintaining quality

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How to make rowing sexy: a web video case study

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  1. How to make rowing sexy: a web video case study Tom Wilkinson Online Media Producer University of Oxford

  2. The next problem: quality • Working on our own, we quickly stagnate • Evolving standards make that a bad thing • Short turnaround

  3. So, about those rowers • Maintaining quality • Sustaining interest over half a year • Getting an extra four hours from their 12-hour workdays

  4. Lessons • Take an iterative approach, step-by-step • Find collaborators • And if that’s not possible…

  5. A modest proposal… • Networking events, especially geek-based, are awesome • But they’re (rightly) about people not stuff • So if you’re interested, let’s show and tell

  6. Thanks! tom.wilkinson@admin.ox.ac.uk – or – come and chat

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