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At Dehydrated H2O, our mission is to foster active, healthy living by offering a unique, long-lasting athletic water bottle designed for athletes. Each bottle prominently displays the chemical compound H2O, with "Dehydrated" highlighted, emphasizing innovation in hydration. Our advertising strategy includes targeted ads in popular magazines and strategic sponsorships with athletic clubs to maximize visibility. With projected sales of $1,000,000 and careful cost analysis, we anticipate strong profitability and growth in promoting a healthier lifestyle.
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Discussion topics: • My mission statement • My product • My advertising plan • My breakeven point/cost profit analysis
Mission statement Our mission here at Dehydrated H2O is to provide a long lasting product that will encourage people to live active healthy lives.
My product • Dehydrated H2O is an athletic water bottle. • On the bottle there is the Chemical compound of H2O. • With the word Dehydrated in bold
My advertising campaign will be made up by: • Placing ads in popular magazines and • Having my product in the hands of various athletic clubs by giving out sponsorships.
Cost profit analysis based on estimations: total sales = $1,000,000 Total sales: $1,000,000 price per unit =$20.00 Total variable costs: $250,000 Variable cost per unit = $5.00 Contribution margin: $750,000 Fixed cost =500,000 Fixed cost: $500,000 Projected units sold = 50,000 Income from operations: $250,000 Price Units of sales