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The European Tourism Quality Label (ETQ)

Appendix 6. The European Tourism Quality Label (ETQ). European Commission Enterprise and industry DG. Under development since 2007. 2007 Action for more sustainable European Tourism – report on the Tourism Sustainability Group (P Rossi and R Denman)

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The European Tourism Quality Label (ETQ)

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  1. Appendix 6 The European Tourism Quality Label (ETQ) European Commission Enterprise and industry DG

  2. Under development since 2007 • 2007 Action for more sustainable European Tourism – report on the Tourism Sustainability Group (P Rossi and R Denman) • 2010 Commission Communication – Europe, the worlds no 1 tourist destination (21 actions) • Action 13 – Development of a European Tourism Quality Label • 3.2011 Discussion paper • An informal working group was established (F Minozzi) • 6.2011 ready 1st draft ETQ Label • 9.2011 Consultation document to stakeholders (about 49 responses, not EUROPARC) • 1.2012 Report on Consultation discussed in Open Conference in Riga • New consultation ongoing until 20.4.2012

  3. Main stream • Central auditing in EU level – ETQ Board • Third party auditing • 3 Principles; Credibility, Clarity, Comparability • List of criteria • All type of quality systems • Control on system level • Not control for Tourism business – umbrella system

  4. Comments • EU Flower ??, control on quality systems, not on business performance • 2 labels needed in practice for business– ETQ and Green ecolabel • Charter may be interested to seek ETQ accreditation – or not • 3 principles is a good background • Criteria are looking like copies of Charter and unclear in the context of ETQ • Not real advantage in competition, more protection for the customer when the minimum performance standard is as target • Charter has weak evidence about quality on customers demand impact (STEPPA results) • Social and economical sustainity criteria weak or missing • Too complicated to SMEs as business application • Not clear marketing value to business. Marketing value for the certification business in the beginning but not later when the standard level is for all of them active • No networking capacity, no social capital gain • External evaluator not necessary because the whole organisation is independent and administrative controller • A European directive is needed to the backbone for the system – the ecolabeling shall be regulated with the need of registering or licensing

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