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ELEVATOR PITCH

ELEVATOR PITCH. TUTL-sparring process autumn 2014. What is an elevator pitch ? What kind is a good pitch ?. First imperrission of your company / idea ”Tell shortly few interesting key points, that g rasp the attention of listener and makes listener want to hear more.” Striking

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ELEVATOR PITCH

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  1. ELEVATOR PITCH TUTL-sparring process autumn 2014

  2. What is an elevatorpitch?Whatkind is a goodpitch? • First imperrission of your company / idea ”Tell shortly few interesting key points, that grasp the attention of listener and makes listener want to hear more.” • Striking ”Know your audience.” • Compact ”You rarely get more than few minutes of listeners time.” • Positive ”Give solution to a problem, bring out the mutual benefits.” • Inspiring ”Arouse the listeners interest.”

  3. Perfect Elevator Pitch Crisp, clear and short Targeted and focused Delivered with passion and energy Non technical A tasty fond cooked on your business idea Hooks the listener to want to learn more

  4. Structure of Elevator Pitch • Whythisissue is soimportant, that the listenershouldbeinterested? Present the problemorneed. • What is the problemorneedyourcompany, service, productwillsolve? Tellyoursolution. • Target market. Know you markets. • Revenue model. Benefit to customers, benefit to you. • Team– the bestplan is as good as the teaminvolved. Knowyourteammembers. • What is the competition like? Knowyoucompetitors. • How muchfundingyouneed and whereareyougoing to look for funding? Convince the funders/ investorsaboutyour idea. Lisätietoa hissipuheen sisällöstä: http://spinno.fi/tietopankki/hissipuhe/#Bookmark1

  5. Elevator Pitch - When to use it? Door opener to get meetings with potential customers, research partners and TEKES • A networking tool • To recruit team members • To get a team aligned • To validate an idea with key stakeholders • To improve the idea Protect your secret receipt! Don’t reveal details!

  6. Elevator pitch changes according the audience, situation and person giving the pitch ”Know you plan or company so well you are able to modify your pitch according the to audience.” ”Your company or plan does not have only one pitch, pitch can change if needed.” ”Be prepared to answer questions, have additional information available if/when more information is needed.”

  7. Links • http://www.menestyminen.fi/2011/04/20/rakenna-hissipuhe-ja-vakuuta-kuulijat-parissa-minuutissa/ • http://spinno.fi/tietopankki/hissipuhe/#Bookmark1 • http://www.mindtools.com/pages/article/elevator-pitch.htm • http://www.businessknowhow.com/money/elevator.htm • http://www.businessnewsdaily.com/4034-elevator-pitch-tips.html

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