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Maximizing Sales in Chicago: A GIS Approach by Allison L. C. Willett

This research focuses on using GIS for directing sales efforts in Chicago, IL, analyzing data attributes needed for thorough analysis, extracting prime location data, calculating opportunities, geocoding, and performing buffering for Aveda Salons. The study aims to provide valuable insights on potential sales opportunities in the area. The deliverables will help in making informed decisions for sales strategies and expansion plans. However, critical researchers may face challenges related to data collection, analysis methods' limitations, and the generalization of findings. Ethical concerns such as data privacy and accuracy need to be addressed throughout the study process.

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Maximizing Sales in Chicago: A GIS Approach by Allison L. C. Willett

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  1. A GIS Solution To Directing Sales Efforts In Chicago, IL Allison L. C. Willett

  2. What is the Research Question?

  3. What is the need for the study?

  4. What is the value of this research?

  5. What are these data needed for this study? Why this choice instead of others?

  6. What is the data collection procedure (where, when, how)? Potential – Current Sales = Opportunity

  7. What data attributes are needed to conduct a thorough analysis? Why this choice instead of others?

  8. Describe how meaning will be made of the raw data (i.e. coding and manipulating data)?

  9. What are the assigned analysis method(s)? Define them. What are they good for, and what are their limitations? • Extraction of Prime Location Data • Calculation of Opportunity • Geocoding • Buffering Aveda Salons

  10. What are the assigned analysis method(s)? Define them. What are they good for, and what are their limitations? • Extraction of Prime Location Data • Calculation of Opportunity • Geocoding • Buffering Aveda Salons

  11. What are the assigned analysis method(s)? Define them. What are they good for, and what are their limitations? • Extraction of Prime Location Data • Calculation of Opportunity • Geocoding • Buffering Aveda Salons

  12. What are the assigned analysis method(s)? Define them. What are they good for, and what are their limitations? • Extraction of Prime Location Data • Calculation of Opportunity • Geocoding • Buffering Aveda Salons

  13. What are the assigned analysis method(s)? Define them. What are they good for, and what are their limitations? • Extraction of Prime Location Data • Calculation of Opportunity • Geocoding • Buffering Aveda Salons

  14. What are the expected deliverables to be generated?

  15. Will this design (& deliverables) answer the research question?

  16. What specific problems might a critical researcher anticipate with regard to this study, and how will each of those problems be address?

  17. To whom can the findings be generalized?

  18. What specific ethical concerns exist within this research, and how will each of those concerns be address?

  19. Questions?

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