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Innovation, Technology, and Ordinary Course of Business

Innovation, Technology, and Ordinary Course of Business. BUSI 7220/6 Cegielski Lecture #2. Innovation, Technology, and Ordinary Course of Business. What is the most powerful driving force for business doing the next 25 years ? What do all of these American Companies have in common?.

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Innovation, Technology, and Ordinary Course of Business

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  1. Innovation, Technology, and Ordinary Course of Business BUSI 7220/6 Cegielski Lecture #2

  2. Innovation, Technology, and Ordinary Course of Business • What is the most powerful driving force for business doing the next 25 years? • What do all of these American Companies have in common? • 3M Company Apple Inc. • AT&T Inc.General Electric Co.Hewlett-Packard Co.The Proctor & Gamble Company

  3. Innovation, Technology, and Ordinary Course of Business • Is innovation a new or evolutionary product? • Is innovation a corporate culture? • Is innovation a process? • Is innovation a strategy? • Is innovation a marketing campaign? • We’ll see as we progress through our readings…

  4. Innovation, Technology, and Ordinary Course of Business Cegielski’s 5 propositions of Innovation in the Ordinary Course of Business • Vision to create new products, business models or processes that add value internal/external • Leadership that is decisive, inclusive, focused, takes risks, and has expertise • Systematicprocesses and rigor that stimulate creativity and learning to execute on the vision • Focus on clear and present need –know the market facts both tangible and intangible • Reward system for teams to take measured risks and experiment

  5. Innovation, Technology, and Ordinary Course of Business • For Thursday, I’d like to begin our discussion of the World is Flat by Friedman. • I’ll email 3 questions for you to answer during your readings

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