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Enhancing Database Utilization in Libraries: Strategies for Success

Join Justine Shaffner, Library Services Consultant, for a comprehensive session on increasing the use of databases in libraries. Explore essential themes such as appropriateness, accessibility, staff awareness, and patron engagement. Learn how to evaluate new databases effectively and assess their suitability, cost, and usage statistics. This program emphasizes staff and patron input, offering practical strategies to promote databases through innovative means. Discover ways to utilize collection development principles and marketing techniques tailored for libraries.

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Enhancing Database Utilization in Libraries: Strategies for Success

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  1. The 24 Hour Library – Increasing Your Database Use Presented by: Justine Shaffner Library Services Consultant - Public jshaffner@bcr.org 800-397-1552 x140 http://blogs.bcr.org/publiclibraries/

  2. Appropriateness • Accessibility • Staff Awareness • Patron Use

  3. Appropriateness • Evaluate new databases • Worth it? • Staff opinions • Patron input? • Dedicated web page

  4. Appropriateness • Form for potential databases • Suitability • Scope • Ease • Speed • Searches • Cost • Restrictions • Use statistics available? • Purchase?

  5. Usage Statistics • COUNTER – release 3 http://www.projectcounter.org/ • SUSHI http://www.niso.org/workrooms/sushi ● BCR Free Friday Forum – Making Sense of the Standards Menu: COUNTER, SUSHI, and SERU http://www.bcr.org/training/schedule/programdetail.php?programid=227

  6. Appropriateness • Selection meeting • Current databases • Database budget • Look at statistics & cost • Cost / # of sessions • Staff (& patron) input • New databases • Staff evaluations • Well rounded collection • Timing

  7. Accessibility • Website • Annotated links • Search platform • Speed • Subject groupings • Catalog & website? • Results display • Featured database • Single authentication • Catalog search

  8. Annotated Databases

  9. Databases by Subject

  10. Accessibility • Cataloging database contents • Books • Journals/magazines • MARC records • Collection Development • Fiscally responsible

  11. Accessibility • Promotional materials • Guides • Pathfinders • Bibliographies • Bookmarks • Steps to reach it • Tips • Hard copy & electronic

  12. Staff Awareness • Spread the word • Staff meeting demos • Emails • Use stories • Practice for information services assistants • Volunteers

  13. Patron Use • Bookmarks • At all desks • On shelves • Use your imagination • One on one promotion • Look for opportunities • Make assumptions and generalize!!! • Don’t wait to be asked

  14. Patron Use • Larger audiences • Storytimes • Talks • Schools • School tours • Teachers and media specialists • It’s not the Internet http://www.bcr.org/training/schedule/programdetail.php?programid=248see “handout for teachers” • Citations!!!!! • Meeting room users • Library programs

  15. Patron Use • Outside the library • Blogs, local media, RSS Feeds, Twitter, Facebook • Direct marketing • It’s advocacy • It’s not sales (well, they already bought it…) • Think like a business owner • Community groups • Join local groups • Public speaking

  16. Any Questions? Justine Shaffner, MLS Library Services Consultant – Public BCR jshaffner@bcr.org 800-397-1552 x140 http://blogs.bcr.org/publiclibraries/

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