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Leading Horticultural Company: From the 70s to Market Leader in 21st Century

Welcome to Our Company, a leader in horticulture since the 70s, specializing in diverse crops such as flowers and vegetables. With 4,500 hectares of cultivation across four production areas, we produce 55 different products and contribute to 10% of Spanish agricultural output, including 70,000 tonnes of Iceberg lettuce annually. Our eco-friendly practices and commitment to sustainable agriculture allow us to serve both national and international markets effectively, ensuring high-quality produce while minimizing environmental impact.

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Leading Horticultural Company: From the 70s to Market Leader in 21st Century

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  1. Welcome

  2. OurCompany 70´s Primaflor Flowers -Vegetables 80´s Consolidating as an Horticultural Company 90´s Expansion to European Markets 00´s Consolidating as the market leader

  3. OurCompany 4.500 hectares of cultivation 4 different areas of production 55 different products We represent 10% of Spanish Production *70.000 Tonnes Iceberg/Year *55 Tonnes of the rest of products • The turnover is divide: • 55% International Market • 50% National Market • We represent in Spain: • 18% of Fresh sale • 16% of Salads (10.000 tons)

  4. Turnover Evolution (M€) Forecast 2011 1987-2011

  5. OUR CLIENTS

  6. Range of produce. Season 10/11 Distribution of Volume per Crops. Whole Season Winter & Summer Little Gem : 48.000.000 Escaroles : 18.000.000 Continentals : 15.000.00 Cos Romain : 10.000.000 Onions: 8.000.000 Celery : 7.000.000 Spinach : 2.500.000 Various : 2.500.000 Chinese Vegs: 2.000.000 Baby Leaf : 1.500.000 Iceberg : 120.000.000

  7. Produce Range. Season 10/11 Distribution of Growing Areas per Crops. Whole Season Winter & Summer Little Gem : 343 has Escaroles : 287 has Spinach : 242 has Iceberg : 2.285 has Baby Leaf : 205 has Continentals : 180 has Various : 180 has Onions : 154 has Cos Romain : 140 has Celery : 82 has Chinese Vegs: 66 has

  8. Our Certificates GENERAL CERTIFICATES - ISO 9002 - GLOBAL GAP - I.F.S - B.R.C - PRL - GUÍA BPM ENSALADA - ECOLÓGICO CLIENT’S CERTIFICATES - TESCO NURTURE - FIELD TO FORK - LEAF MARQUE

  9. Our Environmental Policy Partner in an European Iniciative for Avoid Climate Change : “veg-i-trade”ItisfundedundertheSeventh Framework Program of theEuropeanComission

  10. Growing Areas Farm Situation & MURCIA Águilas Pulpí GRANADA Baza ALMERIA

  11. Avoiding Biological & Chemical Risks MICRO Soil Irrigation Water (WRA) Raw Material (Micro & Residue) Cold room surfaces Hidrocooling water & Refrigeration machinery RESIDUE Use authorised UE Active Ingredient New European directive 91/414/EEC (Maximum Residue) Biological products

  12. Raw Material Micro-Organic Testing INTERNAL LAB (PCR) Analyze 100% Salmonella Absence 100% Lysteria Absence 100% E.Coli 0157H7 Absence EXTERNAL TESTING (ACCREDITED LABS) Analyze 100% Salmonella Absence 100% Lysteria Absence 100% E.Coli 0157H7 Absence

  13. OUR POLICY Bet on Sustainable Agriculture Creationof Green Areas Residues Management Environmental Integration Plan Ethical good practice Homes, Trips & Sport Activities(FR) SEDEX (UK) & SA-8000 Average of 1600 workers

  14. Agronomical Improvements - Planting Mechanization (95% of total) - Little Gem - Iceberg - Others • In establishment period of new machines to automatic harvest

  15. Agronomical Improvements Test-Plots: • Studies of resistance to fungi and insects through Breeding Programs and new varieties -Bremia resistance stumps 1-16 to 1-27 - Nasonovia resistence: period from March to May - Tip Burn resistence - Improved size and weight • Introduction of new varieties - Multi-Leaf (20 different varieties) - Baby Leaf • Selection of varieties for the 4 areas of production

  16. Agronomical Improvements - Soil Preparation: - GPS Guiding in Tractors - New Machinery: bigger and better crop table. - Weed Control: - Automatic Machinery - Optimization of Herbicides: Pre-planting.

  17. Agronomical Improvements - New strategies to avoid diseases and insects developed and focused on residue levels under L.o.D., in Colaborations with Chemical Companies (D’upont, Bayer, BASF) - Efficiency to Use of Water and Fertilizer: - Automatic control based on irrigation plans for every crop/area - Soil Moisture and control - Control of consumption in Farms - Improvements in Hydroponic System

  18. Agronomical Improvements • Hydroponic Crop: • Increasing of uniformity of production • Efficient using of water and nutrients • It is not necessary to use herbicide • Improved cleanliness of the product (no contact with the ground) • Different managements of Continentals & Multi-Leaf • Develop of new varieties for this system

  19. Thank you for your attention

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