Using technology and demographics to increase your WIC Case Load Presented by

1. Using technology and demographics to increase your WIC Case Load Presented by Premier Marketing Group, Inc.

2. Today’s AgendaQR Codes & SMS TextTargeting w/Mobile Banner adsVisit our Dashboard

3. The Smartphone:A Game Changer

4. Own Smartphones Feature Phones – 48% Feature Phones – 34% Smartphones – 64% Smartphones – 52%

5. Many in the age group that you serve prefer to communicate and gather information using their mobile phones. They don’t seem to want to talk to each other any more!

6. This is where it’s at!

7. How It Works . . . Mobile Micro

8. Eight ways to drive traffic to your site SMS Messaging Social Media QR Codes Gotcha! Ads Augmented Reality NFC Tags Email Promotional Items

9. Drive Traffic to Your info SMS Ads QR Mobile Micro

10. Gets you from . . . www.com Point A to

11. Deliver Ideas That Encourage Interactive Mobile Engagement

12. Increase Case Load

13. SCDHEC WIC Site

19. What Users Want Most From Mobile Sites Today The facts Nearly 75% of smartphone users prefer a mobile-friendly site 96% have visited sites that were clearly not designed for mobile devices. Mobile-friendly sites turn users into customers 74% are more likely to return to that mobile site in the future 67% of mobile users are more likely to buy a product or service if the site is mobile friendly Not having a mobile-friendly site hurts 61% will quickly move to another site if not mobile friendly Non-mobile friendly sites can hurt a company’s reputation A study from Google (conducted by Sterling Research and SmithGeiger, independent market research firms). The report surveyed 1,088 US adult smartphone Internet users in July 2012.

25. www.youtube.com/watch?v=T1dcMKCaXWw

31. Scanning Activity 2011: 300% Growth in Code Scanning VS 2010 1000% Growth in Code Scanning VS 2009 Q4 2011 – More Scans than all of 2009 & 2010 Combined! Q2 2012 - 5.3 million scans in June - Most ever in one month. The fastest growing communications method today!

32. Try this now On the texting section of your phone, Type: Wicworks Send this word to this number 80464

33. Thank You for contacting California WIC. To find out if you qualify for benefits, call 888-942-9675

34. Santa Barbara County Breastfeeding Peer Counselors 90% of participants had cell phones 100% more likely to respond to a text message than answer a phone call 100% OK with receiving messages via text ZERO opt outs.

35. Supporting Collateral Materials POSTER INSERT with Vouchers

36. Increase Case Load WIC Cares Scan Me 2 Find Out More! WIC Cares Scan Me 2 Find Out More! Or Text the word “SCWIC” to 55678

37. Own Smartphones Feature Phones – 48% Feature Phones – 34% Smartphones – 64% Smartphones – 52%

38. How do we know it works?

39. View Analytics

40. Even Geo Data

43. Questions? Mike Whitman – mikew@pmginc.biz 800-427-6767, Mobile 207-242-6767Roy Beck - royb@pmginc.biz 800-427-6767, Mobile 207-841-4688 Rick Dosedlo, rickyd@pmginc.biz 800-427-6767, Mobile 207-242-6769To further discuss your specifics call or email us

44. Mobile Advertising

45. Targeted!

46. Highly Targeted Sex Age Occupation Industry Income Marital Status Ethnicity Social Grade • Economic Advantage • Housing Type • Location • Device Type • Mobile OS • Time, Day, & Week • Weather Based • Contextual • Content Type

48. http://nevhc.ub1.co/.

49. How do we know it works?

50. Digital Campaigns