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Embracing Variability: The Future of Multi-Channel News Delivery in the Digital Age

This article explores the principles of new media, focusing on the concepts of variability, modularity, and automation in multi-channel news delivery. We discuss how numeric coding empowers digitization, how modular structures enable diverse media forms to coalesce, and how automation is reshaping production dynamics. As newspaper revenue declines and digital channels proliferate, we analyze the challenges of creating content that resonates with audience desires. Ultimately, we envision a future where customized, automated, and transcoded news delivery meets the demands of a rapidly evolving media landscape.

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Embracing Variability: The Future of Multi-Channel News Delivery in the Digital Age

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Presentation Transcript

  1. Principles of New Media Applying the Principle of Variability to a Converged Media

  2. Principles of New Media • Numeric coding • Modularity • Automation • Variability • Transcoding

  3. Numeric Coding • Defined mathematically • Allows programming • Numeric representation opens the door to digitization

  4. Modularity • New media has consistent modular structure throughout • Pixels, polygons, characters • Separate identities • Can be combined into larger sets • Photos = videos = piece of a Web site

  5. The Modularity of Photoshop • http://www.youtube.com/watch?v=UkdXoGEUVRk&feature=related

  6. Automation • Numerical coding + modular construction = Possibility for automation • Automatically generated objects takes humans out • Akin to automation introduced by Ford Can you think of an example of new media automation?

  7. Variability • Our needs, wants and desires lead us to customize our media • Reflective of postindustrial society • Newspapers that digitally “deliver” the news we want.

  8. Transcoding • Similar to McLuhan’s discussion of how the media shapes the message • The computer layer affects the cultural layer

  9. Convergence and Technology Facing the Challenges of Multi-channel Publishing in a Newspaper Company Airi Salminen Kirsi Hakaniemi

  10. Multi-channel Publishing • Providing news in a variety of digital media channels to support (replace?) newspapers • Real question: What will news delivery look like in the coming decades?

  11. News Products • Newspaper • Video - broadcast & online delivery • Audio - online delivery • Photography - newspaper and online

  12. Challenges • Newspaper revenue is down • Online is a tough environment in which to stand out • If advertising dollars are finite, but delivery channels are ever-expanding, how does the news stay profitable?

  13. Re-designing the Structure • Multi-channel news production is 24/7 • What kind of restructuring is required for today’s newsroom, effectively using the actors (writers, “talent,” editors, etc.) in combination with available resources?

  14. The Media Revolution • http://www.youtube.com/watch?v=xj8ZadKgdC0

  15. TOMORROW’S NEWS • If you were charged with developing a multi-media news delivery system, what would it look like?

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