1 / 7

RedBox Gets Ready for Online Delivery

RedBox Gets Ready for Online Delivery. November 3, 2010. Michael Luu Brianna Olson Megan Walker. Moving Digital. Implementing a new “digital strategy” for 2011 Similar to Netflix and Blockbuster Allow for added convenience Currently offers around 600 titles 28,900 existing kiosks.

declan-martin
Télécharger la présentation

RedBox Gets Ready for Online Delivery

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RedBox Gets Ready for Online Delivery November 3, 2010 Michael Luu Brianna Olson Megan Walker

  2. Moving Digital • Implementing a new “digital strategy” for 2011 • Similar to Netflix and Blockbuster • Allow for added convenience • Currently offers around 600 titles • 28,900 existing kiosks

  3. Business Issues • Retail Pricing • DVDs currently rent for $1 per night due to no contract fees • Future charges of $4-$6 for streaming digital new releases • Convenience of streaming digital may make up for the price change in consumer’s minds

  4. Social and Behavioral Issues • Watching DVDs is a “shared” experience • PC delivery is not so good for such viewing • Even when viewing is personal, consumers may be drawn toward the higher quality a TV can offer

  5. Ecosystem Issues • Consumers must purchase the necessary equipment for streaming digital • X-box • Playstation • Wii • This can be costly • With a limited library purchasing such equipment might not be cost effective

  6. Pros and Cons Pros Cons Cost Set Up Rentals Limited DVD titles Competition Netflix Blockbuster • Convenience • Expand RedBox presence in the industry

  7. Sources Kim, Gary. (2010, November 1). Redbox Gets Ready for Online Delivery. Retrieved November 1, 2010, from http://iptv.tmcnet.com/topics/iptv/articles/112970-redbox-gets-ready-online-delivery.htm

More Related