Polish Up Your New Chapter Website

1. Polish Up Your New Chapter Website

2. Austin Williams Coordinator, Communications

3. Before We Get Started • Make sure you have your website and website admin pulled up • To access your admin, add “wp-admin” to the end of your site url. Example: thefirsttee.org/wp-admin

4. Why Are We Doing This? • 90% of chapters have holes on their website • Chapters are missing out on opportunities to convert potential parents & donors • To help chapters with items they may be confused about or missed out on how to update

5. Website Checklist • Link to Donation form • Link to registration • Volunteer button • Redirects • Address in footer • Terms of Use and Privacy Policy • Partner logos • Update placeholder pages • Update Feature Images • Broken links/images • Social Icons • Much more!

6. Are You Losing Donations? • 2 ways users can donate on your website • Link your donate button on your homepage • Update info on donation landing page (Example: thefirstteegreaterhouston.org/donate)

7. Register & Volunteer • Are your Register and Volunteer buttons linked? Use the Utility menu! • Have you updated these landing pages? Don’t leave users looking at a blank page

8. Home Office Map • Donate, Register and Volunteer buttons through Home Office Map • It’s important that these pages on your site have content, because users go to this map daily looking for a chapter near them. • Home Office will be using these buttons to track user activity

9. Don’t Neglect, Redirect • When people Google your chapter, they may be getting links to your old site • Avoid user confusion and redirect all important pages using the 301 redirect tool on your admin dashboard • Admin: Settings>Simple 301 Redirects

10. Let’s Get Started! What’s Your Chapter Address? • Many still have the home office address or no address at all • Admin: Client Settings tab

11. Terms & Privacy • Just fill in the blank with your specific info, it’s that easy! • Admin: Appearance>Menus>Footer Utility

12. Who Sponsors Who? Admin: Pages>Homepage>Partners Placeholder Sponsors Insert your own local sponsors or delete

13. Placeholder Pages • Why’s my page in Latin? • Staff and Blog pages were given placeholder content until you could update with your content • Not using Blog? Get rid of it

14. That’s a Nice Image! • Beautify your website pages with featured images on the top of each page • Select “Featured Image” at bottom right when editing a page • If photos aren’t the exact size the bottom will be cut off • Minimum width is 1430px • Minimum height is 715px.

15. Don’t be Anti-Social • Engage your audience beyond your website by updating your social media icons • On the “Appearance” tab go to menus>social navigation

16. Do a little Clean Up • Look over your website pages a few times, there may be broken links or images you might have missed • Maybe even have a trusted volunteer or parent do it for you!

17. Questions?

18. Blackbaud Support Blackbaud is there to help with any problem that may arise during your website maintenance. Visit our Website Support page on the intranet for info on how to contact them.

19. Austin Williams Coordinator, Communications awilliams@thefirsttee.org 904-940-4324 Lauren Taylor Senior Coordinator, Communications ltaylor@thefirsttee.org904-940-4322