JBI Biennial Marketing Update

1. JBI Biennial Marketing Update November 2012 Janet Feeney

2. JBI Marketing Overview Ovid’s Approach to Marketing November 2012

3. Email • Exhibits • Search Engine Marketing • Renewals • Contests and Promotions The Power of Integrated Marketing Outbound • Multichannel • Marketing Traditional Our multi-channel approach to marketing • Direct Mail • Search Engine Optimization Inbound • Social Media • Apps and Mobile • PR/ Google News

4. Ovid Marketing is Clinically Focused and Globally Available

5. Robust global launch rollout plans • Coordinated plans across product management, marketing and marketing communications, sales training, customer training and support / customer service Jan-Feb March June Sept April May July Aug Oct Nov Dec Present at Sales Meeting Marketing Tactical Build LAUNCH Emails, preview collateral created New product campaign Talking Points Sales Playbook Support / Customer Service Brief Institutional and individual emails emphasizing newness and trusted brand.; Translations Email 2 Email 3 Campaigns on EBM and new clinical content on Ovid for lead generation Ongoing social media Thought Leadership/PR Web Event Shows, regional MLAs, other events, press releases, media, etc . Co-marketing link on partner website

6. Engaging clinicians through global thought leadership programs LWW Nurse Editors’ Roundtable: The Future of Nursing March 2011 The Joanna Briggs Institute: Bringing the Evidence to Health Care 2 webcasts, April and May 2011 3,244 registrations from 67 countries 1,525 registrations from 34 countries

7. Engaging clinicians through global thought leadership programs Concussion to Consequence:Managing Sports-Related Concussion On & Off the Field October 2011 Demystifying Research: Simplifying Critical Appraisal March 2012 4,252 registrations from 80 countries 1,577 registrations from countries

8. JBI Launch

9. Building awareness pre-launch • Multiple promotions of the JBI Online books on LWW and Ovid.com • Building brand through Ovid Webcasts featuring JBI and key EBP concepts such as Critical Appraisal

10. JBI Marketing Launch Timeline 2012 Aug Sept Oct Nov Dec Jan-Feb March April May June July Build JBI Brand Ongoing Demystifying Research: Simplifying Critical Appraisal webcast March 7th; Re-promote EBM on-demand webcasts including 2011 JBI overview webcast Re-promote JBI online books and PaceSetters Finalize GTM plans for English, Chinese and Spanish launches; and ecommerce in English Finalize messaging platform in all markets Develop grid f JBI content by “research intent” and “job title” to create sales ”flash cards” for August Value of Nursing on Ovid / JBI@Ovid Coming Soon MLA Flash on Value of Nursing Content on Ovid MLA Sunrise Seminar and CHLA Breakfast with Ovid - “A Librarian’s Guide to Implementing Evidence”featuring Anne Woods and local JBIspeakers Email series on Nursing content Introduce self-paced CE on EBM featuring Anne Woods and other speakers BETA Sales/Support Training Marketing Tactical Build English, Chinese and Spanish language LAUNCH Re-promote EBM on-demand webcasts including 2011 JBI overview webcast Incorporate feedback from users into marketing; gain testimonials Nursing Education Association Conference EBP Workshop featuring Anne Woods New product campaign Institutional and individual emails; prospect & house lists; test & optimize messaging Microsite, ads, web banner ads, online paid search, social media E-Commerce Launch Industry Awareness/PR ANCC, JBI Colloquium, Regional MLAs, others, press releases, media, etc Analyst Awareness

11. Overview and Transition Materials for Existing and New Customers High-level Institutional Factsheet Welcome JBI Subscribers Factsheets

12. Comprehensive Coverage for New Customers New 4-page fact sheet covering content and all tools Comprehensive JBI Multi-page Brochure

13. Event Signage and Kiosk Now Available Event Kiosk Signage

14. Advertising & Library Marketing Marketing for Customer Libraries – Posters and Web Icon Ad placements targeted for libraries and clinicians

15. New landing page at Ovid.com/jbi

16. Updated Ovid Resource Center • Nursing@Ovid tab • JBI collateral and materials posted in Nursing@Ovid section • Updated Nursing Quick Reference Card covering new EBP toolbar http://resourcecenter.ovid.com/site/resources/prodinfo_nursing.jsp • Library Toolkit tab • New posters and tool icons for library intranets http://resourcecenter.ovid.com/site/resources/downloads_library.jsp

17. Internal Sales Support Materials • Now Available  fromJBI Resources on OneSource • Customer-Facing Presentation Deck (24 slides, high level introduction) • Evidence-Based Practice: Improving Practice, Improving Outcomes Deck(75 slides, comprehensive) • Customer-Facing FAQs • Sales Internal-Only FAQs • Sales Talking Points • Medical Selling Scenarios Coming Later in 4Q: • Academic and Corporate Selling Scenarios • 1-Page Selling Scenario Briefs(Medical, Academic and Corporate)

18. Events and sales readiness • Chief Nurse Anne Woods on the road prelaunch • MLA Sunrise Seminar in Seattle WA 2012 (with Susan Weeks) in May • CHLA breakfast in Ontario, CA (with Margaret Harrison) in June • South Africa’s Nursing Education Association Meeting in September • Spreading the word at launch at key industry events • ANCC Magnet • Quad MLA (major East Coast US librarian meeting) and other fall MLAs • Boston-area Medical Librarian customer mtg • Cochrane Colloquium • Frankfurt Book Fair • Beijing Book Fair • Charleston Conference • And more • Current series of global calls to train sales and make them aware of all JBI-related materials available to them Sales rep John Schwartz demoing for nurses at ANCC Anne Woods presenting to medical librarians at Quad MLA

19. ShopJBI.com launch in November • Launching 19 Nov-12 • Enables direct sales for institutions and group practices who are not actively called on by the Ovid salesforce • Under 250 bed facilities • Specialty care settings

20. Questions? Thank You!