Mules with Hearts

1. Mules with Hearts Integrative Business Experience Spring 2010

2. Mission Statement • Mules with Hearts is dedicated to connecting hearts by assisting homeless children and donating our time to the community. This mission will be achieved through profits by creating and selling durable and unique playing cards and working to improve the local environment, while maintaining the standards of the University of Central Missouri and the Integrative Business Experience program.

3. Product • Waterproof Playing Cards

4. Product Information • Never been sold by an IBE Company Before • Most people use playing cards on a regular basis • Plastic is more durable • A more unique design • As easy to use as regular cards • Bookstore only sells regular playing cards • Plain University Name Logo in gold

5. Supplier Information • Company Name: • St. Albans Promotions • Contact Name: • Dan Flanagan • Licensed with the university • Located near St. Louis • Products Made in China • Shipped from Southern California • 7 Day Production Time

6. Product Research 1st Survey: 100+ Students Responded 2nd Survey: 74 Faculty, Students, and Alumni Responded Average price willing topay for plastic playing cards: $8 Max Price: $15 Min Price: $1

7. Marketing Strategy Facebook Word of Mouth Company Website WWW Mules with Hearts twitter Flyers CCN

8. Channels of Distribution • Personal Sales • Table/Group Sales • Table set up at Wal-mart • 4 Dates in March & April • Parkers • Bi-lo • 2 Dates in March & April • Individual Sales • Internet Sales

9. Target Markets • Target Market: • Students • Secondary Market: • Staff/Alumni

10. Inventory Controls • Stored at Crystal Hake’s House • Company Member • 2 Bedroom House • Only Occupant • 1 Key • Lock on the Spare Bedroom • Renter’s Insurance • $29,400 Policy • All Items Covered • Close to Campus • Clark St.

11. Inventory Tracking

12. Inventory Tracking

13. Internet Sales • Buyer information forwarded to Inventory Manager for delivery • Payment information forwarded to Finance Manager • Non-Local and International Sales • Customer Pays Shipping • Shipped flat rate via USPS • $4.95

14. Product Financials • Wholesale Price: • 500 Units @ 4.10= $2050 • Color Startup Costs: • $135.00 • Shipping and Handling: • 4-5 Days • $160.47 • Other Startup Costs: • Operating- $100.00 • Advertising- $100.00

15. Product Financials • Total Startup costs: $2546.00 • Presales • 73 Units X $10/unit = $730.00 • Donations- $180.00 • Loan amount-$1636.00 • Projected Revenue • 500 units *$10= $5000.00 • Breakeven Point: • 262 Units • 8 units/Member • Debt/Service Ratio- 2.35

16. Charity • Connected Hearts of Warrensburg • Seeks to help homeless children and families within Warrensburg School district • Selective screening process for families through social workers and counselors • Families are required to give back to the community

17. Sustainable Service • Knob Noster State Park • Company would like to help preserve environment • Knob Noster State Park provides a wonderful environment and free entertainment • Activities include trail clearing, removing flagging, painting etc.

18. Service Hour Requirements and Goals • Requirement of 20 hours per person • Company Service Hour Goal: 705 hours • Goal will be obtained through: • 2 dates at Knob Noster State Park • various events within Warrensburg school district • other organizations assisting homeless families

19. Recap • Loan Amount: $1636.00 • Estimated Inventory Arrival: March 16th • First Order: 500 units • Comments/Questions?