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Technology levels playing field in race to market electric car

Technology levels playing field in race to market electric car. Team 6 James March Adam Jones Igor Mierzvinski Aaron Hunsaker. Electric Car. F3DM Plug in car with a small engine and tank of gas to recharge battery $22,000 Introduced last month in China and to hit U.S. in 2010

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Technology levels playing field in race to market electric car

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  1. Technology levels playing field in race to market electric car Team 6 James March Adam Jones Igor Mierzvinski Aaron Hunsaker

  2. Electric Car • F3DM • Plug in car with a small engine and tank of gas to recharge battery • $22,000 • Introduced last month in China and to hit U.S. in 2010 • Lithium Ion Battery • Simple engine design (compared to gas car) • 50-60 miles to one charge

  3. Battery sets it apart Spent 10 years developing its own iron phosphate based lithium ion technology Chemically stable BYD has an army of 10,000 engineers and technicians.

  4. BYD • Chinese Battery maker trying to jump into the car market. • Founded by Chuanfu Wang • Quickly growing company • Last years revenue $3.1 Billion • 130,000 Employees • 2nd largest battery maker in China

  5. Investing in BYD • Electric Car market has low barriers to entry • Sales pitch presented at Detroit’s North American International Auto Show • MidAmerican Energy Holdings Co. invested $230 million • Warren Buffett is majority owner

  6. Competition • Must compete big names of American auto makers, all with a century of experience • These experiences mostly with gasoline powered cars • Chevy Volt and Toyota Prius • Volt est. $44,000 price tag • Prius is not fully electric • F3DM to be released 2 years before volt • Electric cars have fewer parts to worry about

  7. Worries • Chinese made • Americans have stigma of not trusting Chinese products • Wang promises high quality of product • Electric Cars catching fire • BYD’s technology has lower battery temperatures and much smaller risk of fire. • Stiff steering wheel when turning • Gas tank rattles when kicking on • Working on solutions before introduction to foreign markets

  8. Questions?

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