Kodak Fun Saver: Fun and easy for the elderly
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EDSGN 100 Sec 4 Team 7 Connor Schaeffer, Eric Hill, Zachary Zimmerman, Spencer Brought. Kodak Fun Saver: Fun and easy for the elderly. Table of Contents. We recognize the need to be… The problems to fix are… References Design ideas Design analysis Final design Summary and Conclusion.
Kodak Fun Saver: Fun and easy for the elderly
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EDSGN 100 Sec 4 Team 7 Connor Schaeffer, Eric Hill, Zachary Zimmerman, Spencer Brought Kodak Fun Saver:Fun and easy for the elderly
Table of Contents • We recognize the need to be… • The problems to fix are… • References • Design ideas • Design analysis • Final design • Summary and Conclusion
Making the World a Cleaner and Safer Place http://en.wikipedia.org/wiki/Disposable_camera http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=4213/6170&pq-locale=en_US
A new market in a more elderly age group could increase sales • Largest generation • Good target group because of simplicity of camera and want of ease
After polling we found many problems with the current design • Use • Film advancement wheel • View finder • Picture indicator • Ergonomic
Design Analysis for Better Use Camera • Advancement tab for better handling • Larger, more accessible view finder for quicker and better pictures • Easy read picture number indicator, for easier time to find number of pictures • Increase of size and wristband for easier handling
Summary and Conclusion • Our research and survey shows that he current design for disposable cameras is not user friendly for people over 65. • By implementing these design solutions, Kodak can hopefully increase sales in an important and fast growing demographic.