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Nation Media Group

Nation Media Group. NMG Cross Listing of Shares to Uganda, Tanzania & Rwanda 24 th August 2010. The Brief. Creative requirement ATL The communication should be effective in the three markets (TZ, Ug, Rw), hence the need for a connecting message in all communication.

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Nation Media Group

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  1. Nation Media Group NMG Cross Listing of Shares to Uganda, Tanzania & Rwanda 24th August 2010

  2. The Brief Creative requirement ATL The communication should be effective in the three markets (TZ, Ug, Rw), hence the need for a connecting message in all communication. Portray a shy approach that NMG is BIG and move away from any patronizing perception. Show `talkability’ of the NMG brand as a whole and its attributes. The visual representation for TVC, print & documentaryto be nospecific to any particular brand. BTL Enhance the campaign theme `Grow with East Africa’s Premier Media House’’ by creating an iconic design on the slogan making it prominent. Ensure that the NMG corporate logo application adheres to the ,manual guidelines. For all creative adopt minimise on the blue colour and adopt the designs based on brochure graphics. Each item, one flag to appear for a particular country. Do away with dates indication and MG image on all materials.

  3. Creative Approach • The creative approach emphasizes the use of NMG brands as vehicles to convey the cross-listing message also serving to display the expansive business entities/interests that NMG have across the East African region. • The overall approach also boasts of NMG’s attributes and heritage. TVC • The role of the TVC focuses on dramatising the way East Africans across the region engage with the various NMG brands Newspapers, radio, TV and online communication mediums. Print The execution demonstrates the fact that NMG is a regional brand by: • Direction 1 • Employing mastheads to represent the various publications in the specific countries. • Direction 2 • Showing East Africans enjoying NMG brands in the various settings. Radio • The communication serves to create anticipation and generate excitement by informing the public about the cross listing `Good News’.

  4. Creative Expression:Print direction 1

  5. Print

  6. Print

  7. Print

  8. Creative Expression: Print direction 2

  9. Print

  10. Print

  11. Print

  12. Print

  13. TVC – 30 sec ‘A New Page in History’

  14. TVC cont.

  15. Radio Commercial “Grow with us ” SFX: Papers shuffling  MVO: Wow! This is interesting. MVO2: What? MVO: East Africa is practically merging! MVO2: Merging? What d’you mean… (Fade to announcer)  CROSS-LISTING THEME MUSIC ANNOUNCER The Nation Media Group is now cross-listing her shares in the Rwanda Over The Counter Market.  This is a great opportunity to own a piece of this regional corporation with a 50-year history and numerous subsidiaries, dealing in print, television and radio journalism, carrier and distribution services and online advertising.  MVO2: Amazing! I’ve gotta get me some of those… (Fade to announcer)  ANNOUNCER Visit your stockbroker today and grow with East Africa’s premier media house. Nation Media Group. The media of Africa for Africa.

  16. Creative Expression: BTL

  17. Poster Uganda

  18. Poster - Tanzania

  19. Posters - Rwanda

  20. Information Memorandum – cover Front Back

  21. Press Kit Folder - Rwanda

  22. Press Kit Folder - Uganda

  23. Press Kit Folder – Tanzania

  24. Brochure Inside Front

  25. Invitation Cards - launch

  26. Invitation Cards launch – inside

  27. Invitation Cards launch - inside

  28. Invite cards – breakfast

  29. Invite cards - breakfast

  30. Invite cards - breakfast

  31. Rolla Banners

  32. Letterhead & cont. sheet | Young & Rubicam Brands East Africa

  33. Powerpoint template - Master | Young & Rubicam Brands East Africa

  34. Powerpoint template | Young & Rubicam Brands East Africa

  35. T-shirts | Young & Rubicam Brands East Africa

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