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Network Marketing final presentation

Network Marketing final presentation. Online marketing campaign for:. Group 4: Nicolas Jennifer Gracie Charles Fabien Vincent. Professor: Mr Chun Yao Huang. 2009/01/06. Industry component (1). Background Review Located in France June 2008

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Network Marketing final presentation

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  1. Network Marketing final presentation Online marketing campaign for: Group 4: Nicolas Jennifer Gracie Charles Fabien Vincent Professor: Mr Chun Yao Huang 2009/01/06

  2. Industry component (1) • Background Review • Located in France • June 2008 • Provide address & opening hours of businesses and shops • give a grade to a shop/business • Revenue from AdSense Network Marketing Final Presentation

  3. Industry component (1) • Main Goals • Increase the visiting volume • Increase the data of the opening hours of the website Network Marketing Final Presentation

  4. Industry component Our Goal: Network Marketing Final Presentation

  5. Industry component • Strategy • Buy both “contain” and “research” ads. • Target on our potential customers • Aim our TA by setting specific networks • Aim our TA by setting categories for our ads placement. • Spending strategy • €0.01 for each click Network Marketing Final Presentation

  6. Industry component • Ad groups • City focused • “horairesouverture” (means “Openinghours” in French), “Paris”, “Lyon”, “Bordeaux”, “Marseille”, “Lille”. • Business focused • “horairesouverture”, “Banque”, “journaux”, “supermarché”,“Poste” (“Postoffice” in French) Network Marketing Final Presentation

  7. Industry component • Time Table Network Marketing Final Presentation

  8. Industry component • Evolution of our campaign strategy : • First two days : 217 impressions & 0 clicks ! • Two solutions : change keywords / change maximum bid price per click • Solution we took : max. bid price per click : from €0.01 to €0.05. • Immediate results from next day • No other evolution of our strategy Network Marketing Final Presentation

  9. Industry component • Total clicks : 1,404 (1,400 in the search engine, 4 in the content ads) • Impressions : 25,336 • CTR : 5.54% • Average CPC : €0.03 • Average position : 2.6 • Total cost : €47.45 (total budget : €47.85). Network Marketing Final Presentation

  10. Industry component Network Marketing Final Presentation

  11. Industry component • Benefits to the webmaster : • Data of the website increased of 18% on december. • Number of unique visitors exploded on december (from 800 to 2,373). • Webmaster made €22 in December through the Google AdSense ads on his website, instead of €8 max./month previously. • On January 2nd (2 weeks our campaign) : 61 unique visitors, VS. 27 averagely before the campaign. Network Marketing Final Presentation

  12. Industry component • Best keywords performers (72% of all clicks): • « Horaires » (« OpeningHours » in french) + « Paris » : 599 clicks, 9,794 impressions, CTR=6.12%, average position = 2.4. • « Horaires » + « Postes » (« Postoffice » in french) : 421 clicks ; 8,478 impressions; CTR=4.97%; average position = 2.8. Network Marketing Final Presentation

  13. Industry component • Advices for the futures : • Invest the money earn by Google Adsense into a monthly campaign similar to ours. • Use only « Horaires+Paris » and « Horaires+Poste » as keywords • Maximum bid : €0.03 • Select only search engine and not content ads. Network Marketing Final Presentation

  14. Learning components • Learning objectives and outcomes • Know the challenges of an online marketing campaign • Objectives setting • Market analysis • Understand and use the Google AdWord system • Keywords choice and bidding • Website targeting • Work as a marketing team on a real project • Group dynamics • Very good group dynamics besides minor cultural misunderstandings • Very professional attitudes motivated by a real business project Network Marketing Final Presentation

  15. Learning Components • Client dynamics • Some communication difficulties with the client • Different time zones between UK and Taiwan (+8h for Taiwan) • Client impossible to reach during Christmas time • Results of the campaign made the client reconsider some aspects in his business • High traffic potential • Low registration rate • Good overall dynamic with the client who was happy of the results of the campaign Network Marketing Final Presentation

  16. Learning Components • Future recommendations • Keywords and ad text choice • More time and discussion for the Keywords choice • Shorter and catchier messages are better than long descriptive sentences • Group dynamic challenges • Taiwanese/French group: • Language difficulties • Time consuming ideas explanations and description • Too much time spent to define the business • Work would have been easier with a client in the same time zone Network Marketing Final Presentation

  17. Thank you for your attention and happy new year everyone ! Network Marketing Final Presentation

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