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Secrets of The Brand

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  1. Secrets of The Brand

  2. Secrets of The Brand

  3. Secrets of The Brand

  4. Secrets of The Brand

  5. Secrets of The Brand

  6. Secrets of The Brand

  7. Secrets of The Brand

  8. Secrets of The Brand The Best Marketing Letter EVER

  9. Secrets of The Brand

  10. Secrets of The Brand

  11. Why? Disarming But Charming “We haven’t even printed our letterhead yet” Confidence Breeds Confidence “Will be one of the best sellers you’ve ever handled” Cloak of Credibility He makes sure the reader knows they worked previously on Esquire (one of the most prestigious magazines in America at the time). Credibility is implied as a result

  12. Why? A Unique Advantage Hefner hits his reader with the “big news” that he has the rights to publish a full colour Marilyn Monroe nude study Clarity on the Commerce Hefner sets out the contractual arrangement and potential for profit No Pain and Lots of Gain “postage paid air mail reply card” Eye Catching The highlighted words on the page are not accidental. The phrases in italics are “in full colour” and “on a returnable basis”

  13. Secrets of The Brand

  14. Secrets of The Brand DO WE GET TRICKED?

  15. Secrets of The Brand

  16. Secrets of The Brand

  17. Secrets of The Brand

  18. Secrets of The Brand

  19. Secrets of The Brand HAPPY CLOCKS

  20. Secrets of The Brand

  21. Secrets of The Brand

  22. Secrets of The Brand

  23. Secrets of The Brand

  24. Secrets of The Brand

  25. Secrets of The Brand

  26. Secrets of The Brand

  27. Secrets of The Brand

  28. Secrets of The Brand

  29. Secrets of The Brand

  30. Secrets of The Brand

  31. Secrets of The Brand

  32. Secrets of The Brand

  33. Secrets of The Brand

  34. Secrets of The Brand

  35. Secrets of The Brand

  36. Secrets of The Brand

  37. Secrets of The Brand

  38. Secrets of The Brand

  39. Secrets of The Brand The Elevator Pitch http://www.youtube.com/watch?v=i6O98o2FRHw http://www.youtube.com/watch?v=6GLGOI8zbxA