1 / 43

Lost in Translation

Lost in Translation. Measuring and Managing GOOD Web Intentions Marilyn Harmacek. MARILYN HARMACEK. Web Analytics: The Basics. What Why How. WEB ANALYTICS. “We don’t analyze websites. We analyze people’s behavior with our content.” The Drum. WEB ANALYTICS - WHAT.

delu
Télécharger la présentation

Lost in Translation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lost in Translation Measuring and Managing GOOD Web Intentions Marilyn Harmacek .

  2. MARILYN HARMACEK

  3. Web Analytics: The Basics What Why How

  4. WEB ANALYTICS “We don’t analyze websites. We analyze people’s behavior with our content.” • The Drum

  5. WEB ANALYTICS - WHAT • The Study of Visitor Behavior on Websites – a Process • Part of a Larger Online Marketing Analysis • Social Networking • Email Marketing • Video Platforms • Blogs • Adwords Campaigns • Change Agent

  6. WEB ANALYTICS - WHY • To make your website • More Effective • More Valuable • More Actionable 720.295.0855 www.mhcinfosolutions.com 720.295.0855www.mhcinfosolutions.com

  7. WEB ANALYTICS - HOW • Set Your Goals • Monitor the Site • Analyze the Data • Change for Action

  8. PICKING AN ANALYTICS TOOL WEB ANALYTICS

  9. What Do You Want Users To Do? • Subscribe to a newsletter • Buy a book • Call for a consultation • Download a document • Donate to a cause • Comment on a blog • Share with a peer

  10. The Basics – Finding an Analytic Tool • Dashboard • Features • Traffic • Referrals • Stat Intervals • Visitor Details • Tech Support/Help • Cost

  11. GOOGLE ANALYTICS EXAMPLES WEB ANALYTICS

  12. Example: Google Analytics Audience Dashboard Time Frame: October - December 2012

  13. Example - Traffic Sources Dashboard

  14. Example – Visit Duration

  15. Example – Top Level Domains

  16. Example - Mobile Devices

  17. Example - Subscriptions

  18. How to Use Analytics Movement Decides Measurement • User Pathways versus Action Pathways • Measure only what you can Change

  19. Example - Traffic Sources

  20. Social Referrals

  21. Don’t Get Lost in Translation • Inundated with Information • Measure What Matters • Be Careful Interpreting Results

  22. Web Analytics: Case Studies Content Matters

  23. New Report

  24. The Foundation's Investment in Juvenile Justice

  25. Web Analytics: Case Studies Context Matters

  26. Context

  27. Context

  28. Web Analytics: Case Studies Change Matters

  29. Change Matters How Advertisers Made The Super Bowl Power Outage Work For Them - Forbes Twitter Now 10,000 tweets before the lights went on. Analyze that!

  30. Social Networking

  31. Social Networking

  32. Social Networking

  33. Social Networking • It’s More About Relationships than the Metrics • The Metrics help you find the Relationships

  34. In Conclusion What Do YOU need to Remember

  35. WEB ANALYTICS • To make your website • More Effective • More Valuable • More Actionable 720.295.0855 www.mhcinfosolutions.com 720.295.0855www.mhcinfosolutions.com

  36. Don’t Get Lost in Translation • Set Goals. Monitor. Analyze. Change. • Measure What Matters • All Data is Suspect: Don’t Misinterpret • Put it into Context to tell a Complete Story • Content is still King

More Related