Unlocking the Power of Web Analytics: Strategies for Effective Online Engagement
Discover the essentials of web analytics with Marilyn Harmacek as she guides you through understanding and optimizing visitor behavior on your website. This comprehensive approach involves setting clear goals, monitoring site performance, and analyzing data to make actionable changes. Learn to select the right analytics tools to enhance user engagement, drive conversions, and create valuable online content. Contextualize your data to avoid misinterpretation and focus on what truly matters for your website’s success.
Unlocking the Power of Web Analytics: Strategies for Effective Online Engagement
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Presentation Transcript
Lost in Translation Measuring and Managing GOOD Web Intentions Marilyn Harmacek .
Web Analytics: The Basics What Why How
WEB ANALYTICS “We don’t analyze websites. We analyze people’s behavior with our content.” • The Drum
WEB ANALYTICS - WHAT • The Study of Visitor Behavior on Websites – a Process • Part of a Larger Online Marketing Analysis • Social Networking • Email Marketing • Video Platforms • Blogs • Adwords Campaigns • Change Agent
WEB ANALYTICS - WHY • To make your website • More Effective • More Valuable • More Actionable 720.295.0855 www.mhcinfosolutions.com 720.295.0855www.mhcinfosolutions.com
WEB ANALYTICS - HOW • Set Your Goals • Monitor the Site • Analyze the Data • Change for Action
PICKING AN ANALYTICS TOOL WEB ANALYTICS
What Do You Want Users To Do? • Subscribe to a newsletter • Buy a book • Call for a consultation • Download a document • Donate to a cause • Comment on a blog • Share with a peer
The Basics – Finding an Analytic Tool • Dashboard • Features • Traffic • Referrals • Stat Intervals • Visitor Details • Tech Support/Help • Cost
GOOGLE ANALYTICS EXAMPLES WEB ANALYTICS
Example: Google Analytics Audience Dashboard Time Frame: October - December 2012
How to Use Analytics Movement Decides Measurement • User Pathways versus Action Pathways • Measure only what you can Change
Don’t Get Lost in Translation • Inundated with Information • Measure What Matters • Be Careful Interpreting Results
Web Analytics: Case Studies Content Matters
Web Analytics: Case Studies Context Matters
Web Analytics: Case Studies Change Matters
Change Matters How Advertisers Made The Super Bowl Power Outage Work For Them - Forbes Twitter Now 10,000 tweets before the lights went on. Analyze that!
Social Networking • It’s More About Relationships than the Metrics • The Metrics help you find the Relationships
In Conclusion What Do YOU need to Remember
WEB ANALYTICS • To make your website • More Effective • More Valuable • More Actionable 720.295.0855 www.mhcinfosolutions.com 720.295.0855www.mhcinfosolutions.com
Don’t Get Lost in Translation • Set Goals. Monitor. Analyze. Change. • Measure What Matters • All Data is Suspect: Don’t Misinterpret • Put it into Context to tell a Complete Story • Content is still King
