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Lead Scoring Template

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Lead Scoring Template

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  1. Lead Scoring Template Lead Scoring Template Profile Activities Account Score WeightedList of Accounts Company Buying Cycle Contact Interest Actions Recent Total GradeWeighting 5% 15% 15% 25% 25% 15% Out of 10 A, B, CLead 1 7 9 9 8 7 10 8.3 ALead 2 10 9 6 5 6 10 7.0 ALead 3 7 6 9 8 6 10 7.6 ALead 4 7 6 8 8 4 10 7.0 ALead 5 8 6 8 7 8 7 7.3 ALead 6 10 6 5 3 5 10 5.7 ALead 7 9 6 6 6 7 7 6.6 ALead 8 8 5 6 6 7 7 6.4 BLead 9 4 4 8 5 9 7 6.6 BLead 10 6 6 8 7 9 3 6.9 BLead 11 9 3 5 7 4 7 5.5 BLead 12 5 9 3 6 8 5 6.3 BLead 13 5 6 9 10 7 2 7.1 CLead 14 7 2 7 6 4 7 5.3 C

  2. Lead 15 8 6 2 7 2 7 4.9 C

  3. Lead Scoring Template Profile ActivitiesLead Scoring Criteria Company Buying Cycle Contact Interest Actions Recent TotalWeighting Scale 5% 15% 15% 25% 25% 15% 100%Ranking Critieria: Definitions:Company Does this prospect work for a company that is in your target industry and size?Buying Cycle What stage of the buying cycle (research, budgeting, vendor selection) is your prospect in?Contact How senior is your contact? Are they a decision-maker, influencer, or end user?Interest Did the prospect demonstrate keen interest in your offering?Actions Has the prospect taken any action to show intent such as download whitepaper, view webcast, visit website, etc?Recent How long ago was the prospect acquired? Have they responded to any marketing recently? Lead Scoring Template Profile ActivitiesLead Scoring Criteria Company Buying Cycle Contact Interest Actions Recent TotalWeighting Scale 5% 15% 15% 25% 25% 15% 100%Ranking Critieria: Definitions:Company Does this prospect work for a company that is in your target industry and size?Buying Cycle What stage of the buying cycle (research, budgeting, vendor selection) is your prospect in?Contact How senior is your contact? Are they a decision-maker, influencer, or end user?Interest Did the prospect demonstrate keen interest in your offering?Actions Has the prospect taken any action to show intent such as download whitepaper, view webcast, visit website, etc?Recent How long ago was the prospect acquired? Have they responded to any marketing recently?

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