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Building Your Business through LinkedIn

Building Your Business through LinkedIn. Carol O’Kelly. Launched Esat Telecom Launched Baltimore Technologies Moved to DotCom-Land in US Strategy Director for Intel Launched Redstorm Launched LinkedIn Maximiser Ex Pro Sailor, Swimmer, Triathlete. What Do We Do?.

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Building Your Business through LinkedIn

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  1. Building Your Business throughLinkedIn

  2. Carol O’Kelly • Launched Esat Telecom • Launched Baltimore Technologies • Moved to DotCom-Land in US • Strategy Director for Intel • Launched Redstorm • Launched LinkedIn Maximiser • Ex Pro Sailor, Swimmer, Triathlete

  3. What Do We Do? Build and Develop SMEs Through: • Marketing Strategy • Results Driven Social Media • LinkedIn Development & Training • Web Development • Business Development Coaching

  4. Core Concepts for LinkedIn • Who am I? • What Business am I in? • Who are my target customers? • What do I offer each group? • How am I different?

  5. 3 Step SM Marketing Program • Create SMM strategy that defines your audience and marketing goals • Implement tactics on multiple social media channels that set out to deliver on achieving results aimed at the above strategy • Measure your efforts

  6. LinkedIn Marketing Principles • Not a One Way Conversation • Create Content - Engage & Build Tribes • Build Long Lasting Marketing Foundations • Publish to multiple platforms - core content residing on your web/blog • Create compelling “Multi-Media” Content -Youtube, Slideshare, Podcasts, Facebook, Google+, Pinterest, Instagram • Sharing Buttons

  7. LinkedIn Goals • Umbrella Goals • Campaign Goals • Personal Goals Always SMART Goals!

  8. LinkedIn Goals • Attract New Customers • Create Referral Partnerships • Attract Affiliates • Position as a Thought Leader • Become the Go-To Person • Share Information on Products/Services • Publicise an Event

  9. Measure, Measure, Measure! Quantitative: • Total Connections • New Invitations • Personal Profile/Company Page Views • Search Results • Company Followers • Update Click-throughs (Bitly)

  10. Measure, Measure, Measure! Qualitative: • Inbox Activity • Requests for Business • Signal Keyword Mentions • Likes & Comments on Updates • Recommendations

  11. LinkedIn Tour

  12. Companies Don’t Give You Business People Do!

  13. Personal Profile • Photo • Headline • Position – now + 2 past • Education • Customised Websites • Twitter Profile • Vanity URL • Make it Public

  14. Key Words What are people actually searching for when you want them to find you? www.LinkedIn.com/Skills

  15. Headlines

  16. Personal Summary Section • Differentiating Factors – Why You? • Who You Serve – What Problem you solve • How You Help Your Clients – WIIFM? • Lots of Key Words + Calls to Action • Stay Away from Industry Jargon • Add Sections • Make it Public • Specialities Section – USE IT!

  17. Adding Positions • Title Field – 100 Characters Most Heavily Weighted Search Field i.e. CEO Redstorm Vs CEO / Marketing Strategy / Social Media Marketing / Branding / Digital Strategy • Description Why Hire Us? What Problem do we solve? Strong Call to Action

  18. Specialities/Interests 1000 characters of Key Word Heaven!

  19. Personalise It

  20. Brand Yourself • Advertise your Profile on Your Email Signature • Use LinkedIn Plug-ins on Your Website • Utilise Network Updates  • Share Your Twitter Feed • Create or Join a LinkedIn Group • Work Your (Targeted) Company Page

  21. Company Pages • Companies Page - Add a Company • Welcome Message & Description, Industry, Location • Post Company Status Updates – Target • Products/Services – Keyword/Value Rich - Target • Liquid Content – Video, Podcasts, Slideshare • Delete a Page/ Change the Name – LinkedIn Internal

  22. Build Your Network • Search Your Email, Colleagues, Classmates • Browse Networks of Your 1st Degree Network – Connect with Personalised Message • Use “Advanced Search” • Join Groups That Your Target Market Joins • Save Your People Searches & Create “An Alert” • Follow Your Network’s Updates & Contacts’ Interactions

  23. Groups

  24. LinkedIn Signal • News – Signal • Works Like Twitter # • Search Engine on Connections’ Updates • Keep in Mind – Update Keywords

  25. LinkedIn Tools • Blog Link • Summary File/http uploads • SlideShare • LinkedIn Groups & Discussions • LinkedIn Advanced Searches  • Network Updates • Send Mass Emails

  26. Lead Generation on LinkedIn • Get Active in Groups • Use Landing Pages in Updates – Bring them home, CTA • Promote Company Status Updates • Promote Product/Service Updates • Think of Offers as Products • Targeted Company Pages/Products/Services • Engage

  27. Tune Up in 6 Simple Steps: • Revisit Your Goals • Layer in Your Keywords  • Strip Out the Clutter • Reintroduce Your Personality • Take a Hard Look at Your Profile Photo • Get Recommendations • Get Involved!

  28. Craft Your LinkedIn Strategy • Touch up your profile at least x2/mth • Join 25 Groups • Get weekly digests for 5-10 Groups • Spend 1 hr/wk involved in discussions of interest • Send personalised connection invitations to people you meet in discussions • Ask connections if they would like to connect by phone or Skype or for a coffee • Every 3 months re-evaluate groups and digests

  29. Finally

  30. Thank You! Carol O’Kelly Redstorm Marketing m: 087 2476600 e: carol@redstorm.ie Twitter.com/CarolOKelly LinkedIn.com/in/CarolOKelly Facebook.com/RedstormMarketing www.redstorm.ie

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