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Lecture 12 explores essential strategies for managing public response during crises. It emphasizes the importance of clear communication, proactive engagement, and understanding public sentiment. We discuss tools for monitoring public opinion, developing crisis response plans, and leveraging social media for timely updates. The lecture provides case studies illustrating successful and unsuccessful public response management, offering valuable lessons on maintaining trust and credibility in times of uncertainty. Participants will gain insights into fostering positive community relations and improving overall response effectiveness.
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