Maggi Instant Noodles

1. ReasonwhyMaggiInstant Noodlesisbeloved bymanyIndians. There werevariety of things thataddedto the recognition of maggiinstantnoodles and therefore thesuccessofthebrand: When Nestle launched Maggi in 1982 in India, Indians were reluctant to travel for fast food (rightly pointed byNoopur Jain).Theytargeted the proper segmentfor thiswhichwas the main thinkaboutdeciding itssuccess. Nestle targeted kids. They were those who were able to accept a tasty food, compared to older people thatwere stillreluctant. Itappealed to kids duetotworeasons i.e.distinguished taste and two minutes factor. Simple. There wasn't much competition around. It clicked. Kids who were growing upatthatstagewouldatsome pointbecometheirloyal customers,Nestleknew that. NestlehaspromotedworkingwomenconceptinIndiaduring1980s.Thiswasanexquisite strategyto markettheir ownproduct. As housewivesmoved to theoffices,theyearned extramoney buthadlessertime. thereforetheideaofinstantfoodwasspreading. Nestle advertised Maggi not because the main food item but as a snack within the evening, that too for the youngsters . They knew they can't compete within the main food items. But the snacks markethadanenormous scopeinIndiaatthat timeofyourtime. Nestlekeptitsimple.Theydidn'tdomany experiments withthetaste apartofMaggi.They knew ithadbeenaddictive. They accepted the challenge when within the previous couple of years, increasing concern of healthwas getting prevalentamongthe Indians.Hadthe otherproducttaken advantage of health factor, they mighthavefaced severe challenge. quite anything it is the Maggi Brand that Nestle has created. But Top Ramen could never hook up with the commoner as Maggi did (like Coke), despite the very fact that Top Ramen actually tastes nice.Bottomlineis,marketing does matter. I didn't happen overnight, it took a generation to succeed in to the present popularity. Around20-25yearsback: When I was a child I wanted to eat Maggi because it was only quick food available and provides kids away of exoticsnackreception. Parentsdidn'tlike thatyoungsters eatanexcessive amountof Maggi though it had been a breather for mothers because it was quick to organize . Some prejudices were there with parents supported the very fact that an excessive amount of "Maida" isn't good for teenagers,ofwhichMaggi InstantNoodlesaremadefrom . Also the very fact that once you had nothing else to eat, you cooked Maggi and eat. what percentage timesinmycollegedaysIevenhavesaid"Koi nahi!aajMaggi banalenge".

2. Now: Now once I am a parent myself, i buy Maggie regularly and have a habit of eating it. I also don't think that it'sbadforyoungsters.So ipreferitandmykidloveit.Evenpeopleareveryparticularabout thewayitshouldbeprepared,likesoupy,dry etc. Competition Competition is additionallyfacingthe warmth ofMaggi'smammoth brand and compititorbrandslike ITC Yippe, Top Ramen, Chings are still playing on functional values like price, flavor, variants, noodle lengthsetcbutnothingisfunctioningforthem.they'reonlybenefittingfromgrowingmarketsize but unable to require Maggi's market. Where as Maggi is positioning itself as "slice of life" thing and increasing its brandvalue generally life.Nestle is doingquite goodinextending the Maggibrandin reach and also as line. they're now targeting rural areas in India with smaller packs and celebrity endorsement(AmitabhBachhan)whichthey neverdidinlast25years. But its not true for other products like "Kellogs" corn flakes, they also spent a generation but still not veryfashionableas category itselfdidnotdevelopasbreakfastoptioninlargerapartofIndia. Maggie is that the only food/snack which families purchases during a planned way, but consumed withoutplanning :)