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Promoting an Artisan Trail from a DMO Perspective

Promoting an Artisan Trail from a DMO Perspective. Who is the Artisan Trail?. T rail organization Individual Artisans Galleries/Museums Marketplaces Cultural Event Centers Festivals. Membership/Partnership. Categories of DMO membership

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Promoting an Artisan Trail from a DMO Perspective

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  1. Promoting an Artisan Trail from a DMO Perspective

  2. Who is the Artisan Trail? • Trail organization • Individual Artisans • Galleries/Museums • Marketplaces • Cultural Event Centers • Festivals

  3. Membership/Partnership • Categories of DMO membership • Attractions (Museums, Cultural Centers, Theater, Concert Venues, Driving Tours) • Shopping (Artisan Marketplaces, Galleries, Studios) • Local Resources (Associations, Artists, Performers) • Partnership Opportunities • Arts Guide • Cooperative Advertising • Travel Writer Resources

  4. Other Promotion Ideas • Visitors Center Gift Shop Bags • Merchandise Tags • Signage • Brochure • Map Icons • Others?

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