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E2 Publishing - recruitment services

E2 Publishing - recruitment services. Jan 2012. Overview of E2 Publishing.

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E2 Publishing - recruitment services

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  1. E2 Publishing - recruitment services Jan 2012

  2. Overview of E2 Publishing E2 Publishing was established at the beginning of 2011 and grew out of the need to serve large vibrant communities better. The founders of the business own or manage several large groups on LinkedIn and recognised that to bring those groups closer together and to forge genuine communities required a whole new set of tools and thinking.We call it 21st century publishing and it is driven by the strengths of our communities, the quality of the content they produce and the depth of the engagement that comes from this. Unlike traditional B2B publishing E2 recognises that communities are driven by their members and that broadcasting content from a a select group of journalists is no longer a valid model.Although E2 was grounded in the large groups owned by the founders (including 2 groups of over 100,000 members), the aim is to provide a set of tools that will allow all big group owners, whether on LinkedIn or not to create dynamic and powerful 21st century communities.

  3. E2 Publishing - communities Digital Marketing group135,000 members with 55% in the US. Sub -groups include digital Marketing London, Digital Marketing New York & Digital marketing North America The Green Group 123,000 members with a global spread. Sub -groups include CleanTech, Green Business and the green Advertising Network Mobile 2,300 members The Green Advertising Network Over 700 advertising businesses and 400 advocate and networking group members with a reach of over 1.5 million readers Our current communities include:

  4. E2 Publishing - services Understanding communities and what drives them is an essential part of making them work and monetising them. The team behind E2 have been working in digital communities for a combined total of more than 40 years and are responsible for some of the largest and fastest growing groups on LinkedIn.All group owners who want to move from being  passive, reactionary group managers to dynamic digital community leaders can learn the lesson about what E2 has done, what they will be doing and how this can be achieved. Services in the digital marketing space include: Events – last year E2 ran 15 events in the UK and Europe, this year we will be adding a further 20 events with new launches in the US Networking and facilitation – E2 communities have 1000’s of discussions, comments and communications each month. A new member joins the Digital Marketing group every 30 seconds Recruitment - See next slide Consultancy – E2 provide consultancy and digital business advice to some of the biggest global brands in the world.

  5. Recruitment proposition (digital) One of the realities all businesses trying to develop their digital capabilities face is the lack of appropriately qualified staff. The 'digital skills shortage' has been a challenge for our industry for many years and looks set to remain a challenge for many years to come as demand constantly outstrips supply. Without the right people we will all struggle to get better at digital. The Digital Marketing Group (run by E2publishing) is one of the largest and most dynamic collections of digital expertise in the world. As managers of the group we recognise that we are in an excellent position to identify and talk with the best talent in the market. We make it easier for you to find the talent you need. From junior to senior we have a range of innovative approaches to finding and securing the right people. We are at the heart of this community and use that position to help you secure the skills you need to grow your business. We use the strength of the community, the quality of the people in that community and a deep understanding of technology to match you to perfect people and perfect people to you. We do it differently from anybody else.

  6. Executive search The Digital Marketing Executive Serach service (DigitalMES) is based upon the relationships within The Digital Marketing Group and provides an excellent solution to finding senior and hard-to-find talent. The group averages over 500 discussions a week with thousands of people commenting and engaging every month. Our recent conference (socon2011) reached over 20,000 people on its live stream.With 135,000 members we are very aware of who is doing what in the industry, each day we talk with the best, and they lead, educate and inspire the rest of the community. DigitalMES builds on this engagement and profile to find the best people for your role. We know you want to talk to the best available - not just the best of those that might apply - and we use our position at the heart of the community and our relationship with that community to find them.We’re proud of our reach and service. We’re also proud of the fact that our position in the community allows us to be more cost effective than the traditional search agencies. We aim to save you at least 20% of what traditional search consultancies would cost.

  7. Job Marketing service The job marketing service is designed to help direct employers fill digital marketing roles . Through our service, companies will find, recruit and keep their core teams in an efficient manner that cuts out many of the ‘middlemen’ that make often the process so time consuming, expensive and frustrating.Marketing and shortlistingThis is the core service. We’ll use our resources to market your role, emailing relevant candidates in our membership and using our network to gain exposure. We’ll also use sector experts to filter, screen and talk to the resulting applications and produce a shortlist. We bring together the best of digital communications with the human touch and experience of recruitment agencies. The combination of our position in the community, our technology and our team of recruitment experts delivers high quality short lists. We help reduce recruitment costs effectively without adding to the time overhead and we support internal recruitment teams in establishing high quality talent pools.

  8. Contacts EMEA Graham Ruddick CEO E2 Publishing Ltd 24 Union Central Building 84 Kingsland Road London E2 8DP +44 (0) 7815 869045 graham.ruddick@e2publishing.com North America Mike Cognac Director of Recruitment

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