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OUTDOOR’S KOMPAS

OUTDOOR’S KOMPAS. Group3 fujiwara ryo tama. Introducing the store 1. Foundation -1986.9.13 Capital -6million yen Number of employees -a store 4people -a market 3people. Introducing the store 2. Store capital -main store only Product and services

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OUTDOOR’S KOMPAS

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  1. OUTDOOR’S KOMPAS Group3 fujiwara ryo tama

  2. Introducing the store 1 • Foundation -1986.9.13 • Capital -6million yen • Number of employees -a store 4people -a market 3people

  3. Introducing the store 2 • Store capital -main store only • Product and services -outdoor goods, mail‐order business • EC category -B2B and B2C(5:95) • Language in use? -Japanese

  4. Introducing the store 3 • Yearly sales -H17183million yen -H18237million yen -H19263million yen -H20292million yen(expectation)

  5. Introducing the store 4 • Technologies in use -E-mail,HP(Internet) • Business model -no business model • Shipping of products or services? -sagawa and yamato

  6. Current performance of EC • Amount of EC sales -about 100million yen • Rate of EC in total sales -about 30%

  7. EC • Current objectives of EC? -Increasing sales -Marketing channels • Future objectives of EC? -Expansion of net market

  8. Strengths -only one shop form in ehime -rate of EC is high Weaknesses -Customer's information is not acquired easily SWOT • Opportunities • -There are 45 company • supplier • Threats • -There is a major • rival in the big city

  9. Subject • Stock management -POS system　→　not 100% It is necessary to improve it.

  10. Representative’s word • The starting point - 「Important」 　↓ a relation ship of mutual trust with customers

  11. ★That's all★

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