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Warm Fuzz Card

Warm Fuzz Card. Team #1 Yi Fei Ma Mallory Haynes. Preview. History Mission Statement Strategies S.W.O.T. Analysis Core issue Actions Recommendation. History. Erica Mills Love for art Moved around. Mission Statement.

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Warm Fuzz Card

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  1. Warm Fuzz Card Team #1 Yi Fei Ma Mallory Haynes

  2. Preview History Mission Statement Strategies S.W.O.T. Analysis Core issue Actions Recommendation

  3. History Erica Mills Love for art Moved around

  4. Mission Statement Warm Fuzz Cards was created to brighten days and create smiles. You do not need a reason to send a card; you send a card just for the fun of making someone smile.

  5. Operating Strategies Marketing and sales Design Production Accounting and finances

  6. SWOT Analysis Strengths • Strong relationship with retailers and customers • Quick feedback • Unique designs • Small cash investment • No overhead • Profitable business • All sales goals have been successful achieved • Successful Advertisement

  7. SWOT Analysis Weakness No formal business training No graphic design training Low profit margin in retail Potential for financial risk

  8. SWOT Analysis Opportunities A connection with a senior executive at a large national chain of stores Wedding invitation market and custom corporate card business has growth potential

  9. SWOT Analysis Threats • Low economic period • Negative influence on demand • Leading competitors have accounted 85 percent of the market • Mills may lose the opportunity with the senior executive if she continues with a slow growth process

  10. Core Issue Slow growth process vs. fast growth process

  11. Possible Actions Accountant/Financial Manager Improve sales and marketing strategies Invest in inventory New designer

  12. Recommendation • Hire an accountant • Handle finances • Financial advice • Pursue opportunity with senior executive • Invest in inventory • Lower cost for larger production • Sales and marketing strategies are a strong asset • Mills unique designs attracts customers

  13. Review History Mission Statement Strategies S.W.O.T. Analysis Core issue Actions Recommendation

  14. Questions?

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