How marketing attribution can improve your marketing strategy?

1. How marketing attribution can improve your marketing strategy? The present marketing landscape has become broader and more complex than ever before. In the present competitive market structure, marketers have to face more channels, choices, and even customers. Hence to effectively deal with the current market demand, the marketers have designed campaigns that can interact with customers seamlessly across different touch points and hence create a continuous brand experience. With marketing attribution, the landscape seems to be a bit less complex. As it allows the marketers to see and understand the internal workings and hence judge the result of their marketing efforts, What is marketing attribution? Before moving any further, let's just understand the definition of marketing attribution Marketing attribution is simply the process of identifying the user’s actions or you may even call it the touchpoints, that in some way contribute to the desired outcome. And after that assigning the right value to each of these events. In other words, marketing attribution can even be regarded as the science of identifying that which touchpoint the customer has interacted with before making the final purchase. The touchpoints can include any interaction starting from tv commercials to any promotional email. Marketing attribution model Now let us understand what is attribution modelling and how it can help us. Attribution modeling is a framework that is used for analyzing the touchpoints and marketing channels that receive the conversion credit. The different types of attribution models distribute the conversion value across each touchpoint differently. Hence to decide which model is best for your business, you must study how different models work. You may even go for a model conversion tool that allows you to analyze how each model can distribute the value of the conversion. In total there are six most common attribution models namely: First touch attribution last touch attribution

2. lead conversion touch attribution linear attribution time decay attribution u-shaped or position-based attribution lead conversion or touch attribution custom or algorithm attribution 8 strategic benefits of marketing attribution Marketing attribution can turn out to be a very powerful tool for those who can use the knowledge to create goal-based marketing strategies that can be the real game-changer. A clear view of the buying process The marketing attribution can let marketers get a deep view of their business campaigns and then determine the channel return on investment. Accurate decision making A clear view of the customer journey allows the marketer to make more correct decisions about each touchpoint that the customer goes through before buying any product. Helps solve problems The digital marketers can use the campaign to get an in-depth insight and hence make a calculative decision to solve the problems creatively that is holding back the company and preventing the customers from investing. Understanding the customers The marketing attribution also reveals data about which touchpoint has a maximum engagement in informing buyers and targeting audiences. Create effective marketing strategies The marketing attribution helps the marketer get a detailed look at every individual part of the marketing strategy. Thus, allowing marketers to make marketing strategies that can truly be effective at the entry-level. However, selecting the right data studio template is also a necessary step to attain your business goal. An easy to understand data studio template makes your job of data dealing easy and fast. among various types of data studio dashboards, selecting the most suitable template according to your business type can help you encounter what your business lacks in and how you may correct the same. The bottom line The marketing attribution has proved to be the latest evolution in measuring marketing performance, and businesses everywhere around the world are seeing its benefits.

3. As companies are adopting advanced marketing technologies and at the same time, customers are also trying to explore new channels, attribution has become crucial to centralize your entire marketing activities around a single goal of revenue generation for the company.