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LPI Goals Survey

LPI Goals Survey. LPI Webinar October 2, 2012. Questionnaire. Community Service: Raise the profile of the station in the community. Help address or solve issues in the community. Educate or inform on a "non-issue" topic Provide performance, arts, or entertainment to local audiences

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LPI Goals Survey

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  1. LPI Goals Survey LPI Webinar October 2, 2012

  2. Questionnaire • Community Service: • Raise the profile of the station in the community. • Help address or solve issues in the community. • Educate or inform on a "non-issue" topic • Provide performance, arts, or entertainment to local audiences • Financial Motives • Generate audiences, potential members and/or pledge dollars • Address issues of import to a single partner or small group • Address issues of import to state or local government funders • Serve major donors and potential planned givers • Produce underwriting dollars

  3. Questionnaire • Funding Sources (10%+ of budget): • General Station Funds • CPB Grants • Other Grants • Major Donors • Underwriting • Success Stories • Describe program • Reasons for Sucess

  4. Community Service Goals of Local Progs(1400 rated programs, rating 1-10) Average Rating on Importance There was agreement across department

  5. Programs Rated on Financial Goals Average Rating on Importance

  6. Less Agreement on Financial Goals

  7. Significant Sources of Funding Avg local program all stations

  8. Genres with Success • 32% of the success stories in our survey came from the news genre. • Others with potential • History is 20% of success stories, • Nature is 10% and • Science is 8%. • We need to catalog and curate these successful models in a systematic manner to help spread the word in PTV.

  9. Top 3 Success Stories Reasons for Successes

  10. Station-Level Goals Analysis

  11. Financial Motives • Three traditional funding goals correlated: • Generate audiences, members, pledge • Produce underwriting dollars • Serve major donors, potential planned givers. • Two areas lead down different paths: • Issues for government funders • Issues for a single partner, small funder group

  12. Funding Goal Patterns Group 1 stays with the first three goals

  13. Funding Goal Patterns Another group gravitates toward government issues at expense of more traditional goals

  14. Funding Goal Patterns The last group emphasizes single partners at the expense of traditional areas

  15. Community Service Goals • Raising station profile import for most • Beyond that differentiated by: • Non-news topics, • Addressing community issues and • Performance, Arts

  16. End

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