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CAST

CAST. Project funded by the European Commission, Directorate-General Energy & Transport, under the 6th RTD Framework Programme. CAST Plenary Meeting 30 September Oslo. Patricia Delhomme INRETS CAST WP3 delhomme@inrets.fr. WP3: 17 partners from 10 Institutes & 9 countries.

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  1. CAST Project funded by the European Commission, Directorate-General Energy & Transport, under the 6th RTD Framework Programme CAST Plenary Meeting30 September Oslo

  2. Patricia Delhomme INRETS CAST WP3 delhomme@inrets.fr Plenary Meeting CAST

  3. WP3: 17 partners from 10 Institutes & 9 countries Manual to design, implement and evaluate road safety communication campaigns Delhomme, P., Dedobbeleer, W., Simoes, A., Forward, S., Eyssartier, C., Ranucci, M.-F., Nordbakke, S., Walter, E., Trigoso, J., Sardi, G.M., Areal, A., Loukopoulos, P., Adamos, G, Nathanail, T.G., Peters, H., Veisten, K, & J. Chappé INRETS, France PRP, Portugal BIVV/IBSR, Belgium RST-SIPSIVI, Italy FMH-UTL, Portugal UTh, Greece VTI, Sweden BAST, Germany TØI, Norway Plenary Meeting CAST

  4. PART I BACKGROUND ON ROAD SAFETY AND COMMUNICATION CAMPAIGNS PART II GUIDELINES TO DESIGN, IMPLEMENT AND EVALUATE A ROAD SAFETY COMMUNICATION CAMPAIGN Plenary Meeting CAST

  5. Chapter 1: Road Safety • Main characteristics and evolution of road crashes in Europe • Main causes and human explanations of road accidents • Changing behaviour Plenary Meeting CAST

  6. Chapter 2: Road Safety Communication Campaigns • Campaign types and marketing strategy factors • Some key elements to increase the effectiveness of campaigns: learning from the past • Target group • Message • Features of communication campaigns • Evaluation of campaigns Plenary Meeting CAST

  7. PART II: Different steps needed to complete the whole campaign process I - GETTING STARTED II- SITUATION ANALYSIS III- DESIGN THE CAMPAIGN AND THE EVALUATION IV- IMPLEMENTATION OF THE BEFORE EVALUATION AND IMPLEMENTATION OF THE CAMPAIGN V- EVALUATION AND DRAW CONCLUSIONS VI- WRITE A FINAL REPORT Plenary Meeting CAST

  8. External evaluators’ comments Plenary Meeting CAST

  9. External Evaluators • Heinz Bonfadelli, IPMZ institute of mass communication and media research, Switzerland. • Eamonn Brown, road safety officer, Donegal County Council, Ireland. • Axel Druart, coordinateur principal, RYD, Belgium. • Charles Goldenbeld, SWOV, The Netherlands • Guy Paquette, institute of mass communication and media research, Canada. • Anna Petridou, corporate communication manager, Attikes Diadromes SA, Greece. • Nathalie Wirtner Julmi, responsable for campaigns, BPA bureau de prévention des accidents, Switzerland. • Justyna Wacowska-Slezak, deputy head of road traffic safety centre, Poland. • Peter Vendeloo, The Netherlands Plenary Meeting CAST

  10. Evaluators’ comments • the main characteristics and evolution of road fatalities in EU • the theoretical part • outcome and impact evaluation • Minimum requirement to evaluate a campaign Plenary Meeting CAST

  11. define maximum of logos • role of the advertising agency • minimum budget for an evaluation • which types of evaluation are the most useful? • The minimum requirement to evaluate a campaign • more images • another numbering of chapters and sections. Plenary Meeting CAST

  12. Thank you !!! Plenary Meeting CAST

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