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The new Husqvarna 455 Rancher

The new Husqvarna 455 Rancher. Three main reasons to buy. More power where it is needed. Drastically reduced emissions and fuel consumption. Tough built for a longer working life. The new Husqvarna 455 Rancher. Features and benefits. Introducing Husqvarna X-TORQ Technology.

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The new Husqvarna 455 Rancher

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  1. The newHusqvarna 455 Rancher

  2. Three main reasons to buy • More power where it is needed. • Drastically reduced emissions and fuel consumption. • Tough built for a longer working life.

  3. The new Husqvarna 455 Rancher Features and benefits

  4. IntroducingHusqvarna X-TORQTechnology • Optimized capacity. • High torque over an extremely wide rpm range. • Maximal cutting power – more power available.

  5. Traditional Two-stroke

  6. Husqvarna X-TORQ Technology

  7. 180 160 140 120 100 80 60 40 20 0 E-TECH II Technology Husqvarna engine technology ensures particularly lowemission levels. 455 Rancher 55 Rancher

  8. Efficient cooling • Large air intake openings. • Optimized fan system for more efficient cooling of engine.

  9. Easy to start • Smartstart decompression valve reduces the required pulling force by 40%. • New starter handle provides a solid, firm grip. • Combined choke/stop control makes starting easier and reduces risk of flooding the engine.

  10. Enhanced ergonomics The rear handle is asymmetrical, for a more stable grip and less fatigue.

  11. Enhanced ergonomics Handle ergonomics • New starter handle provides a solid and firm grip. • Broad rounded trigger and throttle latch. • Anti-slip handle structure.

  12. Enhanced ergonomics Convenient, controlled handling thanks to the high centre of gravity in relation to the handles.

  13. Optimized saw body Husqvarna 455 Rancher is handy andforgiving to operatethanks to: • A saw body without projecting parts. • Smooth underside. • Rounded cover for the starter and protected controls. This also reduces the risk of it getting stuck on branches etc.

  14. Husqvarna LowVib Long-life steel springs. Resistant to oil, fuel, temperature changes and UV light.

  15. Comparing Vibrations: 455 Rancher - 55 Rancher Vibration levels: 8 6 4 2 Rear handle Front handle 0 455 Rancher 55 Rancher (according to ANSI B175.1-2000)

  16. Husqvarna Air Injection technology • Effectively cleans the intake air. • Reduces wear. • Extends period between filter cleanings.

  17. Air filter with toolless attachment • Quicker and easier filter cleaning.

  18. Side-mounted chain tensioner • Reliable construction. • Easy and quick to access.

  19. Vibration-dampened carburetor • Smoother operation. • Better fuel economy.

  20. Outboard clutch • Bar closer to centre vastly improves handling, performance and balance on small and midsize saws. Especially when limbing. • Frictional heat directed away from crankcase.

  21. Forged three-piece crankshaft • Designed for max. strength and durability by Husqvarna’s own manufacturing facility. • Solid and rigid crankshaft.

  22. Box design engine housing • For larger saws with composite housings. • Gives three-dimensional stability.

  23. Solid design Robust muffler with sturdy mount.

  24. Oil pump with zero flow at idle • Self-regulating, rpm-controlled oil flow. • The pump doesn’t provide oil at idle or when the chain is not moving.

  25. Husqvarna’s safety concept • Inertia-activated chain brake. • Right-hand guard. • Replaceable chain catcher of aluminum. • Chain brake guard with dual pivot points. • Easy to reach stop switch.

  26. The new Husqvarna 455 Rancher Diagram's and overviews

  27. Comparison Torque/Power: 455 Rancher - 55 Rancher Power Torque 455 Rancher 455 Rancher 55 Rancher 55 Rancher X-TORQ area 0,00 0,00 4800 5400 6000 6600 7200 7800 8400 9000 9600 4800 5400 6000 6600 7200 7800 8400 9000 9600 10200 10200 Engine Speed (rpm) Engine Speed (rpm)

  28. Comparison Emissions: 455 Rancher - 55 Rancher Emission levels HC + NOx

  29. Competitor comparison:455 Rancher - Stihl MS 290 • Air cleaning • Handle design • Starting controls • Vibration damping • Design • Starter system • Maintenance

  30. Husqvarna 455 Rancher Air Injection minimizes need for cleaning. Easy detachable filter. Filtering area facing downwards. Stihl MS 290 Frequent need for cleaning. Attached with two screws. Standing filter area. Competitor comparison Air cleaning

  31. Husqvarna 455 Rancher Assymetric, full-hand shape. Anti-slip structure. Broad, rounded controls. Stihl MS 290 Skinny design. Slippery. Thin, sharp controls. Competitor comparison Handle design

  32. Husqvarna 455 Rancher Combined choke/stop-control. Air Purge. Decompression valve. Stihl MS 290 Combined choke/stop-control. Competitor comparison Starting controls

  33. Husqvarna 455 Rancher Sturdy steel springs. Withstands fuel, oil and UV-light. Very slow aging. Stihl MS 290 Rubber AV-elements. Competitor comparison Vibration damping

  34. Husqvarna 455 Rancher Slim saw body. Smooth, rounded design. Flush underside with few openings. Stihl MS 290 Square shape with protruding corners and segmented underside. Competitor comparison Design

  35. Husqvarna 455 Rancher Two starter pawls. Scrench required. Captured screws. Stihl MS 290 One starter pawl. Special tool required. Loose screws. Competitor comparison The starter system

  36. Husqvarna 455 Rancher Loosen three screws to dismantle the cylinder cover. Stihl MS 290 Dismantle lots of parts to get beneaththe cylinder cover. Competitor comparison Cleaning the cylinder

  37. Communicatingthe new Husqvarna 455 Rancher

  38. Main focus in communicating the new Husqvarna 455 Rancher More power where it is needed. The X-TORQ engine delivers substantially more lower-end-power compared with standard 2-stroke engines. Drastically reduced emissions and fuel consumption.The patented X-TORQ engine´s reduce emissions means less strain on the environment. Tough built for a longer working life The sturdy and reliable design withstands demanding use and ensures a long service life. The new 455 Rancher has been developed based firstly on a huge target group’s requirements for engine characteristics, reliability and product life, and secondly on the increasingly strict environmental requirements put in place by governments. From now on, Husqvarna will own the concept of the Rancher chain saw. THE HUSQVARNA BRAND KEYWORDS PROFESSIONAL.We constantly develop and improve our products and solutions, based on the requirements of the most demanding professional users. This benefits all our users. USER FOCUS.We utilize our knowledge of the user´s situation and our practical expertise to maximize both efficiency and user friendliness. LEADING AUTHORITY.Our unique history coupled with our long experience is an invaluable asset that we must manage properly, so that we always lead and advance the industry. INTELLIGENT SOLUTIONS.By taking o comprehensive view and an innovative approach, we continually develop products and solutions in order to optimize both the user’s results and the utilization of resources.

  39. Target group Ambitious and capable landowners. Self reliant, structured and economical. People who invest in reliable tools, that will help them get things done professionally, and that save them time and effort. Quality guides all choices and generates personal satisfaction. Oscar Barrales, Master horse trainer, Charro, Rancher.Stieler Ranch, Comfort Texas.. THE HUSQVARNA BRAND LOYALIST KEYWORDS FORWARD THINKING.Takes a comprehensive open-minded approach. Is enterprising, purposeful and well-organized. Has the self-confidence to be receptive to new perpectives. INTELLIGENT.Is clearsighted, seeks knowledge in order to be well informed. RESPONSIBLE.Is conscientious and fulfils his or her commitments. Is social, conciderate and thougtful.  EXPECTS THE BEST.Constantly places high expectations on himself/herself and the surrounding world.

  40. Image mood board,Husqvarna 455 Rancher

  41. Launch campaign materialHusqvarna 455 Rancher

  42. Dealer catalogue Product binder Product launch presentation with X-TORQ animation State of the art ads – Product launch Sales promotion ads Husqvarna website ( Additional Unit planned 2006) Rancher floorstand Product sheet Instore tag Husqvarna special edition Rancher hat X-TORQ special course Launch case Dealer meetings Instore posters 50x70 PR Direct mailer Husqvarna catalogue 2006

  43. Launch campaign – Husqvarna 455 Rancher • Activity plan • Media plan

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