Types of outdoor advertising • Billboards • Transit forms • Alternative forms • Street furniture
Billboard Adverts – From Then To Now 1794 - The invention of Lithography 1889 - The first billboard was displayed at the Paris Exposition 1920 - Highways were found to be subject to much higher usage once drivers began to dominate the roads 1960 - Tobacco advertising became restricted. Now - we pass brightly coloured printed outdoor advertisements in so many innovative locations on a daily basis.
6basic rules of billboard advertising • For Billboards, Six Words or Less is Ideal. • Get Noticed, But Don’t Make Your Billboards a Huge Distraction. • This is Not the Time for Direct Response. • Billboards Should Be Smart, But Not Too Clever. • The More Billboards, The Better. • Don’t Say It, Show It.