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Brief Types

Brief Types. Descriptions, Examples, Pro’s and Con’s. Informal. An informal brief is rarely put down on paper. Its usually verbally communicated. The client and company talk about the requirements for the production.

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Brief Types

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  1. Brief Types Descriptions, Examples, Pro’s and Con’s

  2. Informal • An informal brief is rarely put down on paper. Its usually verbally communicated. • The client and company talk about the requirements for the production. • This type of brief isn’t used a lot as it can be risky and the client may end up with a shoddy product or no product at all. • This maybe useful as a draft brief to be finished or polished at a later date. Pro: I can be quick, it can also be ideal for each party voice their opinions/concerns. Con: This method could be incredibly risky as the company may not understand the brief or could take creative reign of the product.

  3. Tender • This brief is advertised and a production company will apply for the project. • There can usually be many applicants for a production. • This allows the client to choose who will be best for their production. Pro: This allows the client multiple opportunities to find the best company for a production. Con: There may not be any applicants for the brief leaving the client in a rough spot as no-one is interested or willing to take on the production. Example: http://www.missionmodelsmoney.org.uk/sites/default/files/CFTenderFINAL.pdf

  4. Formal • A production company is given a brief by a client specifying what the client wants. • The briefs tend to be open giving enough information and creative freedom that a production company may. • Any issues may be negotiated until a final brief can be agreed on. • Both parties agree on the brief which can be (but not always) legally binding. Pro: The production is clearly explained and is on record Con: There maybe trouble between the client and company not agreeing on a brief or the company not sticking to the brief. Example:http://smhp.psych.ucla.edu/pdfdocs/newdirections/exampleproposal.pdf

  5. Contractual • This is a brief were the client hires a company to carry out a production to specific guidelines. • The production company should stay within the guidelines of the brief in case they breach the contract which could end up in legal cases. Pro: The client can get the product they want without any fear of get a product they didn’t want. Con: The company may not be able to keep up with or meet the demands of the contract. Example: http://books.google.co.uk/books?id=1SoAKHZHA5MC&pg=PA32&lpg=PA32&dq=contractual+brief&source=bl&ots=QWXVC0L9b5&sig=r09CQv3dzIvtG5pXtoBhd6dYauo&hl=en&sa=X&ei=R4gNVNOXJtXeauHtgZAE&ved=0CGUQ6AEwCQ#v=onepage&q=contractual%20brief&f=false

  6. Commissioned • A client employs a company to produce a product for them. • The client will pay and then most likely use the companies product in their own use. • The brief is not negotiated between client and company Pro: Gives an independent/Lesser known company attention/credit. Con: If the client doesn’t like the product they may refuse to pay the company. Example:

  7. Negotiated • Both parties negotiate their needs ,ideas, ETC. • They compromise and agree. • The production company then go and create the product. Pro: Both parties can voice their opinions and concerns creating a brief and hopefully a product that they can both enjoy Con: If neither party can agree on a brief then they may not make a deal or there may be friction between the client and company. Example: http://www.ajtransparency.com/en/projects/thepalestinepapers/201218223834984825.html

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