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USTA League Restructuring (2013)

USTA League Restructuring (2013). Profile of Member Base. 66% of members are current program participants. Current USTA League Divisions & Section Sponsored Programs. USTA League Restructuring . 2013. Adult 65/70 & over 4 Tier Tennis (4TT). Section. 2013. Section. Mixed 40 & over

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USTA League Restructuring (2013)

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  1. USTA League Restructuring(2013)

  2. Profile of Member Base 66% of members are current program participants

  3. Current USTA League Divisions& Section Sponsored Programs

  4. USTA League Restructuring 2013 • Adult 65/70 & over • 4 Tier Tennis (4TT) Section 2013 Section • Mixed 40 & over • Mixed 55 & over

  5. USTA League Task Force July 9-10, 2008 Special Task Force established to: Develop ideas which could result in improved and more competitive Local League Play, and to enhance growth at the local level. Composed of: USTA Past President, USTA VP, Section ED and SLC, Club owners, USTA League Captains and players, National League Committee Members and staff, etc.

  6. USTA League Task Force July 9-10, 2008 TF Members Bud Spencer Chair Alan Schwartz Past President USTA Joe Grover Vice President USTA John Callen Executive Director Southern Pam Leibfreid Section League Coord. Mid-Atlantic Mike Dickey Northern California Ray Eccleston Intermountain Sam Hopkins Texas Greg Lappin Northern Courtney Norman Northern Mike VandegriftSouthern Rich Bisk New England Observers Tom Gray USTA League Committee Chairman David Schobel USTA Director of Competitive Play Gail Marx National League Administrator Laurie Covert USTA Division Chair Bev Wentz USA League Committee Regulations Subcommittee Chair Larry Jones NTRP Administrator

  7. USTA League Division RestructuringTask Force Results (one of fourteen) FINDING: Age groupings seem outdated in today’s spread of league participants. Other groupings seem more appropriate for principal league programs. RECOMMENDATION: Conduct a thorough assessment of age groupings in Adult, Senior and Super Senior Leagues. Age groupings considered to be potentially more appropriate by the TF are: 18 and over; 40 and over; 55 and over (and perhaps 70+).

  8. Age Distribution of League Players

  9. Age Distribution of League Players

  10. PARTICIPATION NUMBERS (2009)

  11. Study Approach • Study Objectives: • Systematic Feedback on Age Breaks, Configuration & Name Changes • Players • Captains • Administrators • Methods: • Questionnaire/Survey • Focus Groups • Presentations to Leadership Groups • Analysis by Professional Research Company, as well as USTA League Committee & Staff

  12. Estimated Effect of Age Changes on Participation 6

  13. Approved Concept(2013 League Year)

  14. What will the USTA Mid-Atlantic Section Leagues look like in 2013?

  15. AGE RESTRUCTURING-The Opportunity-

  16. Restructuring Time Line

  17. Some Questions We Hear • I do not have enough courts to run the 40’s with 2 singles and 3 doubles • There are not enough singles players for the 40 and over group • What about the older crowd?

  18. So, who is happy and who is not?It depends on your AGE! HAPPY! Almost everyone, with more compatible age groupings. The 40-49 year olds now have 2 play opportunities. The 55-59 year olds now have 3 play opportunities. Anyone over 40 that likes singles, but doesn’t really want to play the 18 year olds. NOT SO HAPPY! Some 50-54 year olds who are no longer the youngsters, but…once they are 55 they will be happy. Some 60-64 year olds are - no longer the youngsters.

  19. Restructuring Marketing Plan • Target Audiences • Players and Captains • League Coordinators • Facilities, Pros, Organizers

  20. How can you help? • Education is KEY! Start now……… • Get the word out with a positive voice. • Utilize State and Local Websites • Captain’s meetings • Distribute Marketing material to facilities • Meet with Local CTA’s to inform them of the changes. • Marketing Material at Championships

  21. USTA League Restructuring(2013)

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