1 / 1

Online Communities : 3 Engagement Models

Discover how online communities can elevate professional collaboration and engagement among users of your products and services. By utilizing forums, private groups, and educational resources like webinars and articles, businesses can help professionals tackle long-term challenges and foster knowledge exchange. Similarly, Shop Talk community models assist users in troubleshooting transactional issues through discussion forums and training resources. Learn how various industries are leveraging these communities to keep audiences informed and connected, ultimately driving success and innovation.

derron
Télécharger la présentation

Online Communities : 3 Engagement Models

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Online Communities: 3 Engagement Models • Professional Collaboration • Goal: Helping professionals solve longer-term issues that involve your products/services. • Methods: Forums, private groups, Participation in studies/polls; articles; educational webinars, resource centers. • Typical community hosts: Firms whose customers/partners/employees need to share information to thrive (e.g. business services, consulting, medical, legal, manufacturing, complex software). • Shop Talk • Goal: Helping prospective and current customers, partners, developers troubleshoot transactional problems with your products/services. • Methods: Discussion forums, documentation, training videos, crowd-sourced ideation, project enhancement requests. • Typical community hosts: Product companies and their distribution partners whose users help each other resolve technical questions. • Information Dissemination • Goal: Keeping audiences informed on your products/services and how to use them. • Methods: Company-written blogs with comments; using Twitter and other social media tools to share information. • Typical community hosts: Regulated industries, topics where engagement is likely to be controlled. Consumer goods where knowledge-exchange is unlikely to occur.

More Related