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Youth Guidance The Future Of The Metro Board. The Task. Perform a critical assessment of the strengths, weaknesses, contributions, and value of the Metro Board (“MB”) to the organization. Present to the Board and CEO a strategic recommendation regarding the strategic direction of the MB.
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The Task • Perform a critical assessment of the strengths, weaknesses, contributions, and value of the Metro Board (“MB”) to the organization. • Present to the Board and CEO a strategic recommendation regarding the strategic direction of the MB.
The Process • Attended MB meetings and events for six months. • Conducted a series of one-on-one interviews with key members of the MB. • Participated in a series of meetings with the YG Development Team regarding the strategic direction of the MB. • Conducted a benchmarking exercise comparing the MB to the Chicago-area junior boards.
Current MB Metrics • Number of members: 21 • Amount raised in FY 2012: $8,343 • Average amount raised/member: $397
Current Challenges • Too few members and contracting in size • Low engagement • Tension between the MB and the YG Development staff • A membership profile that does not mirror that of the Senior Board • Insufficient financial contribution to the organization. • Members that are starved for volunteer opportunities.
Benchmarking Results • Peer Organizations Surveyed • Art Institute • Holy Trinity • CARA • UCAN • Auditorium Theater • Results • Size: 12 – 54 (average of 30) • Age: 25 – 50 years old • MeetingsAnnually: 4 – 12 (average of 6) • Fundraising Goal: $6,000 - $162,000 (average of $50,000) • Give Get: $400 - $3,000 (average of $1,100)
Recommendation • Re-brand the MB as the Junior Board of Youth Guidance. • Launch a new organization called Friends of Youth Guidance.
Mission Statement • This organization will have a composition similar to the Senior Board, but at earlier stages in their careers. • Contain representatives from the majority of our key stakeholders. • Serve as a training ground and future pipeline for Senior Board members. • Have a firm $600 “give or get” with a minimum personal contribution of $250. • Have an annual fundraising goal of $25,000.
Junior Board Profile • Size: 30 • Age: 25-40 • Fundraising: $25,000/year • Give/Get: $600/year (at least $250 personal contribution) • Meeting Annually: four board meetings & four committee meetings) • Board-Sponsored Events: four (two fundraising; two networking/friend-raising)
Member Profile • Between the ages of 25-40 • Junior or mid-level managers with the ability to utilize and leverage corporate/organizational resources, particularly with our key stakeholders • Are “on the way up” professionally and in community, but not over-committed • Capable of fulfilling “give-get” commitment • Active, involved, and developed leaders • Support YG Junior Board’s commitment to diversity (race, gender)
Recruitment • Ask every Senior Board member and every Junior Board member for one or two new Junior Board candidates from their organizations / network by April 1, 2013. • Development Team to offer Junior Board seats to key YG stakeholders. • Sponsor booth at YPC Junior Board Fair. • Seek pipeline from Univ. of Chicago and Northwestern business schools.
Leadership Team / Re-Launch Committee • Jen Longawa Lauria • Betsy Wille • Sarah Lisle • Gretchen Hill
A Marquee Event • For its new, marquee event, the Junior Board will focus on supporting Project Prepare. • The Junior Board will host a job preparedness / career seminar with three components: • A series of short, punchy lectures from high-profile speakers offering career advice; • A set of hands-on workshops on different career options / job preparedness skills staffed by the Junior Board and Friends of YG; and • A “glass slipper” component where Junior Board members will fund business attire for attendees to dress for success (hopefully in conjunction with a major clothing store or label).
Implementation Strategy • Launch – July 2013. • Six months to recruit a slate of approximately 15 new members, all of whom will begin together. • Substantive half-day orientation that includes site visit and comprehensive introduction to YG family. • Marquee Event – mid-November 2013. • Senior Board / Junior Board social mixer.
Friends of Youth Guidance • This organization will be the volunteer and “friend-raising” arm of YG. • It will extend the reach and awareness of YG without the pressure of achieving a measurable financial ROI. • It will provide the much needed volunteer opportunities that our Board members desire and increase engagement. • It will be a home for supporters of YG of all ages who want to volunteer and stay connected to the organization, but who cannot commit the time and financial resources associated with a Senior Board or Junior Board position.
Leadership Team • Natalie Evans • Jill Hallett • Lucas Mansberger • Emily Moss
Implementation Strategy • Launch – July 2013 • Goals • 50 members by January 1, 2014 • $50 suggested annual donation • Four volunteer opportunities per year • Two meetings per year (Q1 & Q3) • A bi-annual newsletter on happenings at YG and in the Friends organization (Q2 & Q4)