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Discover how Managed Service Providers (MSPs) can effectively integrate cloud services into their offerings. This presentation explores key strategies such as partnering with cloud aggregators, defining cloud services from an MSP perspective, and leveraging cutting-edge technology. Learn about the importance of staff education, branding, and utilizing tools like ROI calculators and user agreements. Address potential pitfalls in cloud service delivery and explore pilot programs that encourage early adoption. Join industry experts to gain insights on building end-to-end solutions that enhance client relationships and expand your business.
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Presentation Outline • Paul Byrne ChannelCloud UK/Ireland & On Line Computing/London Cloud • Seth Oxhandler CEO, CoolCat, Inc. • David Hay GFI MAX • Scott Calonico GFI MAX
Agenda • Define the Cloud from a MSP/VAR perspective • The need to deliver Cloud & MSP services in parallel • Build own platform or partner with a Cloud Aggregator • End to End Solution • Leverage leading edge technology • Get Certified to deliver Cloud services • Eat your own dog food • Get Educated & Educate • Know your numbers • Branding • Tools: • ROI Calculator • Cloud Proposal • End User Cloud Agreements • Shout out • Pilot program to encourage early adoption • Pitfalls to avoid • Q&A
First, What Do We Mean By Cloud? From the perspective of an MSP/VAR Cloud should mean; Taking all the client’s technology from behind their firewall and presenting it back to them via a Hosted Desktop, to include; • Virtual Servers (File, SQL etc.) From Secure Environments • Exchange Email, Email Security, Email Continuity& Email Archiving • Blackberry & Active Sync • SharePoint • MS Applications – Per User/Month • Hosting of LOB Applications – CRM, ERP • Presence, IM, PBX e.g. MS Lync • Off Site Backup & DR options • Managed Firewall • Managed AD • VLAN • Web Hosting • Delegated Management To End Users
Where is the cloud? • Cloud services come from secure facilities who infrastructure surpasses what's on your clients site. Cloud services keep your data safe from loss and interruption.
Cloud infrastructure Technology • Neutral Carrier Entry and Fastest Network Route Solutions-FCP5200 • Multiple Carriers-Level 3/TW/AT&T • Redundant Power • Raised floor • N+1 Generator 1250 KVA/ 15,000 Gallons of Diesel • 24/7/365 Tier 1/Tier 2 Support
Build or Partner – End to End Solution a Must • Whichever You Decide Upon – Platform Must Support Complete Solution: • Virtual Servers (File, SQL etc.) From Secure Environments • Exchange Email, Email Security, Email Continuity & Email Archiving • Blackberry & Active Sync • SharePoint • MS Applications – Per User/Month • Hosting of LOB Applications – CRM, ERP • Presence, IM, PBX e.g. MS Lync • Off Site Backup & DR options • Managed Firewall • Managed AD • VLAN • Web Hosting • Delegated Management To End Users
Eat Your Own Dog Food • If Serious About Cloud – Then Live It… • Why Would Anyone By It From You, If You’re Not Prepared To Use It Yourself? • How Can Sales Staff Sell What They Don’t Know/Trust? • How Can Tech Staff Support What They Don’t Know?
Get Educated & Educate • Cloud Is A New Era • While The Technology May Not Be New – The Way IT Is Purchased And Consumed Is • Think Bigger Picture - Business Outcomes Not IT • Not About What Technology Does – But What It Allows • Financial Statements: Balance Sheets & P&L’s • Know Your Customer’s Financial Health
Create New Brand – Support With New Website • Differentiate From Existing IT Services Offering • Existing Clients Will Know Your Background In Legacy IT Services – New Customers Will Not • Include “Cloud” In Domain Name And Be Found..
Shout Out From The Roof Tops • Go After New Clients – Cloud Allows You To Serve Larger Clients • Update Your Prospect Database - C Level Contacts • Cloud Workshops • Cloud Mailers • Speak At Local Networking Groups • You Need To Be Seen As A Cloud Expert
Pilot Program To Encourage Early Adoption • State Benefits of Your Cloud Offering • Capex vs. Opex • Utility Pricing etc. • State Benefits of Being a Part of the Pilot Program • Discount On Boarding Fee • Extended Support Hours etc. • State Your Expectations of Member Clients • Accept there maybe teething issues • Agree to a video testimonial etc.
Pitfalls To Avoid • Either Build or Partner - Implement Independent 3rdParty Redundancy • If Partnering, Ensure There Are NFR Options Available To You • If Partnering, Must Control/Manage Virtual Servers - To Protect Existing Support Revenue Stream • Ensure Existing RMM Tools Are Compatible And That Chosen Partner Allows Them • Always Offer Both On-Premise & Cloud Options – Work With Client To Decide Which Is Most Suited • Avoid Non-Decision Makers • Do Not Sell or Compete Against Office 365
Contact: Add value to your MSP with Cloud Services Paul Byrne paul.byrne@channelcloud.co.uk Seth Oxhandler soxhandler@coolcatinc.com
MSP Business Management • Real-world tips and resources • Videos, webinar recordings,whitepapers, e-books, and more • Blog articles discussing thelatest topics and techniques Helping you to: • Grow your IT support company • Run your company more profitably • Deliver fast IT support and increase uptime • Minimize threats to your business www.mspbusinessmanagement.com
Customer Conferences 2012 USA - New Orleans, Hilton Riverside 26-27 September 2012 Australia - GoldCoast, Sofitel 2-3 October 2012 Europe- London, Twickenham Stadium & Marriot Hotel 11-12 October 2012 For more information please visit the website: http://conferences.gfimax.com/