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Cooperative Destination Marketing

Cooperative Destination Marketing. Jamestown-Yorktown Foundation Board of Trustees Jamestown-Yorktown Foundation, Inc., Board of Directors 2011 Spring Joint Board Meeting Marketing Committee, May 12, 2011. Presenters: Mrs. McConnell, The Colonial Williamsburg Foundation

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Cooperative Destination Marketing

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  1. Cooperative Destination Marketing Jamestown-Yorktown Foundation Board of Trustees Jamestown-Yorktown Foundation, Inc., Board of Directors 2011 Spring Joint Board Meeting Marketing Committee, May 12, 2011 Presenters: Mrs. McConnell, The Colonial Williamsburg Foundation Mrs. Bak, Jamestown-Yorktown Foundation

  2. Destination Campaign Components • Television Advertising • Rich Media, Banners & Search Campaign • Destination Website • Public Relations • Research

  3. Flash Banners and Rich Media Flash Rich Media

  4. Website Refresh New Header New Navigation Bumper Redesign Promotional Copy & Gallery Display

  5. TV Media Plan 17 Weeks 17 Weeks 16 Weeks 16 Weeks 8

  6. Virginia Tourism Corporation Partnership • VTC spot will be rotated in same TV market • Colonial Williamsburg & Jamestown Settlement in new spot • $446,705 VTC investment

  7. Year-Round Public Relations • Paid national public relations representation • Press trips • Media appointments • Representation at top media marketplaces • Focus on the “destination story”

  8. Destination Marketing Plan Summary • Television Advertising • Rich Media & Search Campaign • Destination Website • Public Relations • Research

  9. America’s Historic Triangle Program • Tickets and Packages • Online Display Advertising • Paid Brochure Distribution • Print Advertising

  10. Four-Site Value Ticket and Package • JYF advertises and promotes Four-Site Value offer • One ticket to Jamestown and Yorktown sites

  11. Onsite Promotional Opportunities Colonial Williamsburg Visitor Center Jamestown Settlement Lobby Kiosk

  12. Thank you

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