Devry BUSN 115 Week 4 Quiz Latest

1. Devry BUSN 115 Week 4 Quiz Latest Just Click on Below Link To Download This Course: https://www.devrycoursehelp.com/product/devry-busn-115-week-4-quiz-latest/ Or Email us help@devrycoursehelp.com Devry BUSN 115 Week 4 Quiz Latest Question 1. Question : (TCO 3) A small business is defined as a company that _____. is newly launched and has fewer than 100 shareholders is dominant in its field and employs fewer than 1,500 employees has a revenue of less than $750,000 is independently owned and operated and not dominant in its field is funded through personal lines of credit and has fewer than 1,000 employees Question 2. Question : (TCO 3) One of the general characteristics of a small business is that it typically sells fewer products _____. to a larger customer base to fewer market segments to foreign companies at lower costs to government agencies at higher costs Question 3. Question : (TCO 3) TechPoint, a technical writing and business documentation firm, finds it difficult to handle its training requirements. The company forms a one-year contract with

2. Impact Inc., a language training firm, to conduct training and refresher courses for their employees. This is an example of _____. downsizing outsourcing vertical integration market penetration diversification Question 4. Question : (TCO 3) _____ are expensive organizational products with a long useful life. Shopping products Capital items Expense items Specialty products Convenience products Question 5. Question : (TCO 3) The introductory stage will be followed by a _____ stage for a successful product. maturity research saturation growth infiltration Question 6. Question : (TCO 3) The maturity stage of product lifecycle is _____. a stage where a product’s price is at a high level usually the shortest stage in a product’s lifetime characterized by steep decline in profits

3. typically followed by a growth stage a stage where firms have to win sales away from others Question 7. Question : (TCO 4) Which of the following statements is true about the consumer decision process? Behavioral economics suggests that consumer behavior follows a completely rational process. Cognitive dissonance refers to the delivery of marketing messages to people who are not aware that they are being marketed to. Companies, government agencies, and other organizations that buy goods and services are a part of the consumer market. Many consumers tend to believe that “you are what you buy,” so they make or avoid choices that support their desired self-images. Aspirational reference groups are those to which consumers actually belong, such as families, networks of friends, clubs, and work groups. Question 8. Question : (TCO 4) The process of examining an organization’s current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called _____. stealth marketing strategic marketing planning marketing research social commerce marketing concept Question 9. Question : (TCO 4) Creating new goods and services for a firm’s current markets is called _____. market penetration product development

4. market development diversification pure play Question 10. Question : (TCO 4) Wholesalers differ from retailers in that wholesalers _____. sell products to organizational customers are marketing intermediaries primarily sell products to consumers for personal use cannot sell products to consumers for personal use create place utility and time utility Question 11. Question : (TCO 4) AMS Technologies, a computer hardware reseller, purchases computer components from leading manufacturers and builds fully operational personal computer systems customized for specific consumer requirements, such as nonlinear video editing capabilities. The firm sells its products to various companies and educational institutions. AMS Technologies belongs to which of the following class of intermediaries? Retail outlet Drop shippers Manufacturers’ representatives System integrators Specialty stores Question 12. Question : (TCO 4) Producers rely on a class of intermediaries called value-added resellers (VARs) to assist with which of the following functions? Transport the goods from the producer to the retail outlets Assist with advertising, in-store displays, and other promotional efforts Provide market information

5. Divide bulk quantities into smaller packages Complete or customize solutions for customers Question 13. Question : (TCO 4) The government agency that has the authority to impose penalties against advertisers who violate federal standards for truthful advertising is the _____. Federal Communications Commission Consumer Product Safety Commission Federal Trade Commission Federal Advertising Administration Federal Regulatory Commission Question 14. Question : (TCO 4) In _____, behaviorally targeted ads follow users even as they move on to other websites. attack ads advocacy advertising cooperative advertising remarketing search engine marketing Question 15. Question : (TCO 4) A television commercial promoting a new range of naturally flavored ice cream, manufactured by Ice Fountain, an ice cream and candy manufacturing firm, is an example of which of the following elements in the communication mix? Institutional advertising Sales promotion Social media Product advertising Personal selling

6. (TCO 3) The introductory stage will be followed by a _____ stage for a successful product. maturity research saturation growth infiltration week 6 Download File Now