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Chicago Language Systems

Chicago Language Systems. Title Meeting September 26, 1998 Brawn Conference Center. Morning Session. 8:30 am Coffee 9:00 am Introduction 9:30 am How we did in 1997 Revenue and profits Best sellers Solid backlist titles 10:00 Revisions 12:00 Lunch. Afternoon Session. 1:00 New Titles

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Chicago Language Systems

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  1. Chicago Language Systems Title Meeting September 26, 1998 Brawn Conference Center

  2. Morning Session • 8:30 am Coffee • 9:00 am Introduction • 9:30 am How we did in 1997 • Revenue and profits • Best sellers • Solid backlist titles • 10:00 Revisions • 12:00 Lunch

  3. Afternoon Session • 1:00 New Titles • Competitive Analysis • French, Spanish, Japanese core products • New electronic ancillaries • Acquisition candidates • Unsolicited submissions from professors • New titles now under contract • Rounding out the list • Conclusion

  4. How we did in 1997 • Revenue and Profits • Revenues up 15% • Profits up 18% • Best Sellers • Real-World French Interactive CD-ROM • French for Scientists Book & Cassette • Japanese for Business Interactive CD-ROM

  5. How we did in 1997 • Solid backlist titles • Spanish for Travelers (book only) • English in Your Life (book and cassette) • English Situations (Interactive CD-ROM0

  6. Revisions • English in Your Life • Convert cassette to CD-ROM? • Expand exercises? • More opportunities for free practice with native speakers? • Spanish for Travelers • Add cassette? • Add appendix on regional differences?

  7. New Titles • Competitive analysis - core products • French • Spanish • Japanese

  8. New Titles • Competitive Analysis • New electronic ancillaries • Richer audio tracks • Improved video displays • More interactivity options • Traditional book publishers’ initiatives

  9. New Titles • Acquisition candidates • Unsolicited submissions from professors • Community college profs • 4-year angle • Prof. Shriker • Prof. Rollo • UCSD new techniques • New language teaching methodologies

  10. New Titles • New CD-ROM titles now under contract • French for Travelers • Vietnamese for Travelers • Doing Business in Vietnamese: Level 2 • Conclusion

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