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Moscow President Hotel

Moscow President Hotel

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Moscow President Hotel

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  1. MoscowPresident Hotel Ernst Kallus Vice President Europe LibreDigital 1 September 2008

  2. Digital Asset Distribution (Simple Strategies for Complex Content)

  3. The boundaries are blurred… DAM, DAD, Warehouse, Repository, WIP

  4. Convergence… • Digital Asset Management • eBookstores • Content Management • Content structure & strategy • Production workflows = Very significant enabling tool

  5. Enabling tool for… • New incremental revenue streams • Optimization of existing workflows • Greater control of content • Flexibility in distribution

  6. Digital Publishing - Challenges • Reaching the market • Technology options • Format choices • Production process • Cost of entry • Asset management/distribution

  7. Traditional Publishing Workflow Typesetter Print PDF MS-Word Design Editorial Printer

  8. Traditional Publishing Workflow Typesetter Print PDF MS-Word Design Editorial Printer Digitize eBooks BookBrowse • DAD • Aggregators • Pub. Website • Amazon • Google • Etc.

  9. Digital Supply Chain Collaborative Editing Printer Auto Publish Design Editorial Typesetting or Typesetting PDF XML XHTML eBooks P.O.D. Internet Digital Ware-house MS-Word Partners, Aggregators, Websites, Institutions

  10. An Internet Digital Warehouse.. • Ingests & Stores content • Single Ingest-Multiple formats out • Delivers content • Controls content • Dynamic system-not static…

  11. Ingest & Store • Entire titles • Components of titles • Illustrations • Metadata • Audio • Video

  12. Ingests once-Outputs manySingle digitization produces: • Book Browse & Community widget • Multi format eBooks • ePub • Mobipocket • MS.Lit • Sony BBeB • Custom XML • POD • Large Print

  13. Delivers Content… • To individuals • To Institutions • To any web location • To aggregators • To custom content assemblers (eLearning) • To POD printers

  14. Controls content… • At title level • At list/collection level • Extremely flexible rights and permissions

  15. What do we offer? • Totally outsourced solution (SaaS) • Low cost of entry & growth • Totally integrated supply chain (Typesetting, digital content, storage, distribution, metadata) • Emerging Self Service model

  16. Content structure/strategy… • Content structure is key • ‘X’ is good… • XHTML • XML • XSL

  17. Don’t obsess about the page! • The page is only one output • Subset of master format • Freely reflowable • Variable outputs and styles • Investment protection

  18. XHTML Editing Tools = Custom Publishing DAM/D

  19. XHTML IDPF ePub OeB Mobipocket MS.Lit

  20. Variable Content Publishing Publisher - Granular Content – Consumer in Warehouse

  21. Thank You Ernst Kallus Vice President Europe, LibreDigital ekallus@libredigital.com +44 7887 732703